By the end of the course, students will be able to:
• Understand the implications of the Internet, mobile and information technological advances on the traditional dynamics of business, commerce and marketing and their impact on product, pricing, distribution channels and on advertising
• Understand the differences and similarities in online consumer behaviour with respect to traditional offline consumer behaviour and how increasing consumer control is changing the marketing landscape
• Understand state of the art academic research in the area of digital marketing, and how it can be practically applied in the Internet and mobile worlds
• Analyse and assess technological advances in digital media and how they affect our decisions as Marketing Managers
• Formulate and persuasively communicate rigorous and practical solutions to commonly faced online marketing problems across industries
• Understand how to integrate online marketing into an overall marketing strategy
• Understand commonly used quantitative techniques to evaluate digital marketing Return on Investment (ROI) for various online customer acquisition tools (e.g. paid search and SEO) and engagement channels (e.g. social media) to best engage with target audiences and achieve your marketing objectives
By the end of this course, students will be able to:
• To develop an understanding and appreciation of the key theoretical concepts and tools in the domain of services,
• To enhance decision-making skills related to multiple facets of marketing services.
• Analyze how consumers form service expectations
• Enumerate the issues in creating the service product
• Create appropriate communication strategies for marketing services
• Analyze various pricing strategies
• Explain the different distribution methods
• Examine the design of service processes
• Devise strategies to balance demand and capacity
• Create an appropriate strategy for managing service providers
By the end of this course, students will be able to:
• Reach strategic decisions via research, analysis, thought and informed judgment.
• Create, analyze, and apply basic forms of consumer research.
• Demonstrate basic market segmentation, target audience profiling, and brand positioning skills.
• Create a basic advertising strategy statement, creative brief and positioning statement.
• Analyze and discuss the communication strengths and weaknesses of major media and the concept of a “media neutral” approach.
• Evaluate, present, and discuss the strengths and weaknesses of various advertising strategies and plans in a professional manner
By the end of this course, students will be able to:
• Explain and examine the idea generation processes involved in new product development.
• Create and evaluate new ideas that tap into market opportunities.
• Create, analyse, and evaluate the financial potential and risk of their ideas.
• Develop a flair for effectively presenting their ideas.
By the end of this course, students will be able to:
• Explain the key concepts and frameworks used in brand management decisions
• Understand the elements that comprise brand equity and how brand equity is built and managed
• Describe the key stages of the brand management process
• Apply the use of brand audits to evaluate brands
• Understand the behavioural dimensions of brand relationships with customers
• Analyze and evaluate brand strategies used in different contexts covering consumer, business-tobusiness, services and non-profit organizations.
• Understand the challenges and opportunities of extending the brand in international marketing environments
Upon completion of the course, students will be able to:
- Specify software requirements.
- Practice agile design and development methodologies.
- Apply best practices in Java web app development and deployment.
- Apply unit testing and code refactoring.
- Practice secure and defensive programming.
- Appreciate the importance of collaboration in software development.
Upon finishing the course, a student will be able to:
● Familiarise students with software design and systems thinking skills and instil an appreciation for the value of software architecture.
● Design the architecture for an end-to-end IT Solution.
● Understand and implement architectural styles and design patterns for software systems.
● Use standard practices in documenting system architectures using views and perspectives.
● Impact analysis to understand the implications of design choices.
Upon completion of the course, students will:
- Understand the IoT component technologies: things, connectivity, sense-making
- Evaluate the suitability of various IoT component technologies for different application scenarios
- Apply the necessary skills to integrate IoT component technologies
- Create an Internet of Things prototype to conquer a real-world societal challenge
- Think deeply and broadly about the various ways in which the Internet of Things can make immense impact in society, especially to those in need
This course contributes to the development of the following learning goals and objectives of the School’s Bachelor of Accountancy program: Learning Goal 1 (Accounting Competencies):
LO1.1: Our students can recognize, develop, measure, record, validate and communicate financial and other related information.
LO1.2: Our students can analyse, synthesise and evaluate financial and other related information for decision making in a management context. Students are expected to demonstrate the following technical competencies upon successful completion of this course:
- Understand the role of data analytics in solving accounting and business problems, such as revenue prediction, bankruptcy prediction, and fraud detection.
- Demonstrate familiarity with statistical programming in the contexts of forecasting and forensics.
- Transform financial and nonfinancial data into useful insights for business.
- Communicate inferences from analysis through writing, speaking, and visuals.
- Develop an ability to independently learn and explore new methods in analytics in this everchanging field.
Class activities are designed to further develop students’ analytical, communication, and active learning skills, as well as students’ professional ethics. Students must be prepared to go beyond lecture materials and prescribed reading.
By the end of the course, students should be able to:
• Express thoughts and ideas on diversity coherently and respectfully
• Evaluate theories that seek to explain equity and diversity
• Identify rhetoric, as well as dominant and normative discourses on diversity issues
• Analyse and evaluate the policies that relate to the managing of differences
• Understand the sociocultural nuances of diversity management in Japan