Students will be trained in Six Sigma to the level of Greenbelt and will achieve certification of their Green Belt
status by SMU. After taking this course, students will achieve the following learning outcomes (LOs).
Be able to:
• LO1: Answer questions about Lean and Six Sigma approaches to process improvement, including DMAIC (Design, Measure, Analyze, Improve, Control), related change and project management, as well as organizational deployment
• LO2: Analyze and solve problems in the context of process improvement
• LO3: Collaborate effectively with team and client to manage process improvement projects
• LO4: Communicate effectively in the context of process improvement
• LO5: Plan and act for personal growth and development
• LO6: Persevere and recover quickly in the face of disruptions and challenges
By the end of this course, students will be able to:
• Demonstrate a deep understanding of the key concepts in Strategic Management in Digital Media and Entertainment E-Commerce Ecosystem (DMEEE).
• Identify key learning and experiences from the real-life strategic business challenge proposed by Mediacorp.
• Explain how changes in the DMEEE could lead to new high-growth opportunities for Singapore.
• Explain how the differences in the consumer consumption of digital media, entertainment and e-commerce for Asians and non-Asians will impact the digital strategy in DMEEE
• Identify and analyze potential strategic business opportunities in Asia.
• Develop an innovative digital strategy to compete in DMEEE in Asia
By the end of the course, students will be able to:
• Understand the implications of the Internet, mobile and information technological advances on the traditional dynamics of business, commerce and marketing and their impact on product, pricing, distribution channels and on advertising
• Understand the differences and similarities in online consumer behaviour with respect to traditional offline consumer behaviour and how increasing consumer control is changing the marketing landscape
• Understand state of the art academic research in the area of digital marketing, and how it can be practically applied in the Internet and mobile worlds
• Analyse and assess technological advances in digital media and how they affect our decisions as Marketing Managers
• Formulate and persuasively communicate rigorous and practical solutions to commonly faced online marketing problems across industries
• Understand how to integrate online marketing into an overall marketing strategy
• Understand commonly used quantitative techniques to evaluate digital marketing Return on Investment (ROI) for various online customer acquisition tools (e.g. paid search and SEO) and engagement channels (e.g. social media) to best engage with target audiences and achieve your marketing objectives
By the end of this course, students will be able to:
• To develop an understanding and appreciation of the key theoretical concepts and tools in the domain of services,
• To enhance decision-making skills related to multiple facets of marketing services.
• Analyze how consumers form service expectations
• Enumerate the issues in creating the service product
• Create appropriate communication strategies for marketing services
• Analyze various pricing strategies
• Explain the different distribution methods
• Examine the design of service processes
• Devise strategies to balance demand and capacity
• Create an appropriate strategy for managing service providers
By the end of this course, students will be able to:
• Reach strategic decisions via research, analysis, thought and informed judgment.
• Create, analyze, and apply basic forms of consumer research.
• Demonstrate basic market segmentation, target audience profiling, and brand positioning skills.
• Create a basic advertising strategy statement, creative brief and positioning statement.
• Analyze and discuss the communication strengths and weaknesses of major media and the concept of a “media neutral” approach.
• Evaluate, present, and discuss the strengths and weaknesses of various advertising strategies and plans in a professional manner
By the end of this course, students will be able to:
• Explain and examine the idea generation processes involved in new product development.
• Create and evaluate new ideas that tap into market opportunities.
• Create, analyse, and evaluate the financial potential and risk of their ideas.
• Develop a flair for effectively presenting their ideas.
By the end of this course, students will be able to:
• Explain the key concepts and frameworks used in brand management decisions
• Understand the elements that comprise brand equity and how brand equity is built and managed
• Describe the key stages of the brand management process
• Apply the use of brand audits to evaluate brands
• Understand the behavioural dimensions of brand relationships with customers
• Analyze and evaluate brand strategies used in different contexts covering consumer, business-tobusiness, services and non-profit organizations.
• Understand the challenges and opportunities of extending the brand in international marketing environments
Upon completion of the course, students will be able to:
- Specify software requirements.
- Practice agile design and development methodologies.
- Apply best practices in Java web app development and deployment.
- Apply unit testing and code refactoring.
- Practice secure and defensive programming.
- Appreciate the importance of collaboration in software development.
Upon finishing the course, a student will be able to:
● Familiarise students with software design and systems thinking skills and instil an appreciation for the value of software architecture.
● Design the architecture for an end-to-end IT Solution.
● Understand and implement architectural styles and design patterns for software systems.
● Use standard practices in documenting system architectures using views and perspectives.
● Impact analysis to understand the implications of design choices.
Upon completion of the course, students will:
- Understand the IoT component technologies: things, connectivity, sense-making
- Evaluate the suitability of various IoT component technologies for different application scenarios
- Apply the necessary skills to integrate IoT component technologies
- Create an Internet of Things prototype to conquer a real-world societal challenge
- Think deeply and broadly about the various ways in which the Internet of Things can make immense impact in society, especially to those in need