By the end of this course, students will be able to:
- Identify customer and beneficiary needs through prototyping
- Develop mock prototypes of their products or services
- Understand who are "lead users" or "early-evangelist" consumers
- Develop networking strategy to reach "lead users" or "early-evangelist" consumers
- Develop simultaneous trials to get feedback from "lead users" or "early-evangelist" consumers
- Understand the drivers of roles and incentives for a new business team
- Know when to pivot a new business idea
- Understand how to outline a business and revenue model for an early stage idea
- Present their market-validated new business idea to investors and industry experts
Upon completion of the course, students will:
- Understand the IoT component technologies: things, connectivity, sense-making
- Evaluate the suitability of various IoT component technologies for different application scenarios
- Apply the necessary skills to integrate IoT component technologies
- Create an Internet of Things prototype to conquer a real-world societal challenge
- Think deeply and broadly about the various ways in which the Internet of Things can make immense impact in society, especially to those in need
Upon completion of the course, student will be able to:
- Showcase expertise in executing a project using knowledge acquired from the courses taken from the IS curriculum.
- Experience developing of some technology deliverable for an IT system or proof of concept.
- Experience working in a team environment with a sponsored project (internal, external or self-proposed) using project management skills experience throughout the courses taken in IS.
- Learn about an industry or technology that is related to his selected track not otherwise available in the course curriculum.
- Work on complex and real project used by the project sponsor.
By the end of this course and the stint in South Korea, students will be able to:
• Explain the science behind the power of story.
• Explain core storytelling concepts, principles and frameworks.
• Create engaging, motivational and memorable stories for various audiences and media.
• Apply their storytelling knowledge and skills to real-world projects.
• Increase their understanding of Korean business culture.
By the end of this course, students will be able to:
- Explain the science behind the power of story.
- Explain core storytelling concepts, principles and frameworks.
- Create engaging, influential and memorable stories (and characters) for various audiences and media.
- Apply their their storytelling knowledge and skills to real-world projects.
By the end of this course, students will be able to:
- Explain the key concepts and frameworks used in brand management decisions
- Understand the elements that comprise brand equity and how brand equity is built and managed
- Describe the key stages of the brand management process
- Apply the use of brand audits to evaluate brands
- Understand the behavioural dimensions of brand relationships with customers
- Analyze and evaluate brand strategies used in different contexts covering consumer, business-to-business, services and non-profit organizations.
- Understand the challenges and opportunities of extending the brand in international marketing environments
By the end of this course, students will be able to do the following:
- Identify relevant theories in talent management with a focus on millennial engagement and recruitment
- Understand cultural principles and processes working in a cross-border (Indonesia vis-a-vis Singapore) setting
- Develop effective skills to present proposals to respond to the needs of the client organisation.
The overall objective of this module is to build and develop students' competency in leadership and teamwork skills. The course employs both a theoretical and an experiential learning approach with the aim of fulfilling the objectives as outlined below.
Students will gain knowledge and skills about leadership development and team-building skills based on theories, principles, concepts, application, exercises/class activities, self-assessments/instruments, and experiential learning.
Central to the course is a group project that takes the form of an action-based and experiential assignment, where student groups work with an industry partner with the aim of achieving innovative solutions for the company or organization. Based on this experiential learning, students will gain the practical aspects of the process of teamwork and team leadership.
The ultimate aims and objectives revolve around learning from the process of the group project lessons on both leadership and teamwork.
The outcomes of the group project for students are outlined as follows:
(i) Students will learn lessons on both leadership and teamwork based on lessons learnt inside and outside of classroom.
(ii) As students work on a real-life project with an industry partner students will gain fresh insights gathered from the experiential process afforded them.
(iii) Students also learn about leadership from either the various stakeholders they are working with or from other primary or secondary sources.
(iv) Students will also learn lessons on teamwork based on their interactions working on their group project as well as all other class activities related to the module.
(v) Students will also fulfil other learning objectives that include cognitive and academic development as outlined below in the section, 'Learning Objectives'.
The overall objective of this module is to equip students with core knowledge of appreciating what it takes to plan, design, build and sustain (mega) cities that are innovative and sustainable and to know the challenges of successfully 'selling' new smart city concepts amidst increasing competition in this field.
By the end of this course, students will be able to appreciate the following 4 areas:
a. Taxonomy of Innovative & Sustainable Cities
- Describe the core characteristics of a Smart City and respective concepts
- Explain the unique characteristics of each component and how it adds value to innovative and sustainable (smart) cities
b. Design of Innovative & Sustainable Cities
- Understand the planning and design principles of Innovative & Sustainable Cities Explain the workings of each component of Innovative & Sustainable Cities
c. In-depth study of selected (Mega) Cities
- Be familiar with the challenges of selected mega cities around the globe and understand how the smart city concept can add value in terms of livability
d. Commercialisation of the Smart City Concept
- Appreciate the challenges in successfully commercializing smart city concepts and applications
- Know some of the key players in the Singapore context which are involved in this service sector and establish network contacts
By the end of this course, students will be able to:
- Analyze the power and impact of global and local challenges related to the nexus of 'digital disruption, demographic change and age diversity' on business and society in general;
- Explain the importance of collaborative transformative leadership in developing and implementing practical solutions which address some of these complex issues head on in an integrated, interdisciplinary and novel manner;
- Appreciate what it takes in terms of design thinking, business model development and innovation strategies to propose practical solutions that create real value for relevant stakeholders of participating client organizations;
- Articulate how selected leadership concepts such as transformational, collaborative leadership approaches can propel innovative problem solutions;
- Reflect effectively about their own leadership outlook and the way forward in terms of good self-leadership on the basis of an enhanced self-awareness enabled through the deployment of a relevant assessment instrument (with a focus on personal leadership development through feedback and coaching) as well as the (playful and project-based) acquisition of 21th century skills such as collaborative intelligence through impactful and innovative SMU-X projects.
