By the end of this course, students will be able to:
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Explain basic concepts underlying personal financial literacy and its changing nature in modern financial
systems.
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Evaluate the complex challenges posed by new fintech products and new sustainability objectives.
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Apply classroom learning to solve real-world problems in financial literacy/inclusion by framing
challenges and envisioning solutions from a FinTech-based perspective.
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Design and test a FinTech-based financial product or strategy.
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Demonstrate principles of leadership, effective communication, management and teach building in the
context of a financial literacy/inclusion project with a FinTech focus.
By the end of this course, students will be able to:
- Describe the foundations of sustainability, including the Sustainable Development Goals
- Explain the drivers of, and barriers to, sustainability for corporations, both in Business-to-Consumer (B2C) and Business-to-Business (B2B) industries
- Describe sustainability attributes of different Asian markets, and make targeted market-entry recommendations for a specific product
- Explain a real-world supply chain and specific sustainability opportunities within
- Conduct thorough research on customers to understand their needs and pain points
- Segment customers according to needs, pain-points, and sustainability journeys
- Develop a value proposition, based on a platform of sustainability, for a selected customer segment
- Develop a marketing tool kit to help customers increase their onward sales
Students will be trained in Six Sigma to the level of Greenbelt and will acahieve certification of their Green Belt status by SMU. After taking this course, students will be able to:
- Explain the different elements of Six Sigma Deployment, including the change and leadership components necessary
- Explain the basics of LEAN improvement methods including simple value-stream mapping and identification of process waste
- Define, lead and manage small to medium-size process improvement projects using the DMAIC (Design, Measure, Analyze, Improve, Control) and DFSS (Design for Six Sigma) methods
- Identify and apply appropriate six-sigma and project management tools to effectively improve processes
- Operate within teams and within organizations to drive effective process improvements
By the end of this course, students will be able to:
- Apply design methodologies to designs "things".
- Develop an understanding of how businesses can be "designed" using the same design methodologies in order to implement the designed "things".
- Develop an appreciation of how to create designs for broader and varying contexts, that is, to be sensitive to human, societal needs and the physical environment.
By the end of this course, students will be able to:
- Assess a business problem and/or opportunity from the current business environment, including new and untapped markets
- Design interdisciplinary solutions to address the business challenge or future opportunities by considering strategy, marketing, operations, organization, finance, and communication
- Reason critically through the solution process with appropriate modes of analysis
- Describe the solution's implementation plans and processes with regard to the firm's existing strategy, market, and organization
- Apply a variety of approaches to engage with busy business executives to obtain guidance and information, as well as, secure their buy-in to your ideas
By the end of this course, students will be able to:
- Demonstrate a deep understanding of the key concepts in Strategic Management in Digital Media and
- Entertainment E-Commerce Ecosystem (DMEEE).
- Identify key learning and experiences from the real-life strategic business challenge proposed by Mediacorp.
- Explain how changes in the DMEEE could lead to new high-growth opportunities for Singapore.
- Explain how the differences in the consumer consumption of digital media, entertainment and e-commerce for Asians and non-Asians will impact the
digital strategy in DMEEE
- Identify and analyze potential strategic business opportunities in Asia.
- Develop an innovative digital strategy to compete in DMEEE in Asia.
By the end of this course, students will be able to:
- Reach strategic decisions via research, analysis, thought and informed judgment.
- Create, analyse, and apply basic forms of consumer research.
- Demonstrate basic market segmentation, target audience profiling, and brand positioning skills.
- Create a basic advertising strategy statement, creative brief and positioning statement.
- Analyse and discuss the communication strengths and weaknesses of major media and the concept of a "media neutral" approach.
- Evaluate, present, and discuss the strengths and weaknesses of various advertising strategies and plans in a professional manner.
By the end of the course, students will be able to:
- Understand the implications of the Internet, mobile and information technological advances on the traditional dynamics of business, commerce and marketing and their impact on product, pricing, distribution channels and on advertising
- Understand the differences and similarities in online consumer behaviour with respect to traditional offline consumer behaviour and how increasing consumer control is changing the marketing landscape
- Understand state of the art academic research in the area of digital marketing, and how it can be practically applied in the Internet and mobile world
- Analyse and assess technological advances in digital media and how they affect our decisions as Marketing Managers
- Formulate and persuasively communicate rigorous and practical solutions to commonly faced online marketing problems across industries
- Understand how to integrate online marketing into an overall marketing strategy
- Understand commonly used quantitative techniques to evaluate digital marketing Return on Investment (ROI) for various online customer acquisition tools (e.g. paid search and SEO) and engagement channels (e.g. social media) to best engage with target audiences and achieve your marketing objectives
The purpose of this course is to provide participants with a sound foundation of internal concepts, principles and practices. It provides an overview of internal audit in the context of governance, risk management and business practices. Professional promulgations by the Institute of Internal Auditors serve as the foundational references for the course. These include the attributes of internal audit, planning, execution and reporting. More importantly, the course will deepen students' understanding and appreciation of internal audit with real world industry illustrations and sharing of professional internal audit engagements.
At the completion of this course, students are expected to be able to:
- Relate internal audit to corporate governance and risk management.
- Understand the concepts and principles of internal audit.
- Apply techniques to capture and analyse the external and internal environments of an organization.
- Perform risk based internal audit engagement in relation to planning, execution and reporting.
- Understand the professional ethics and relevant skills required in internal audit.
This SMU-X course offers an experiential learning opportunity that allows students to translate classroom knowledge and theory into practical solutions for real organizations. Through this student consultancy project, students learn how to solve complex business problems with guidance from the faculty and project sponsor mentors, from problem definition to final client presentation - while simultaneously testing their skills in real world settings. The course will focus on examining accounting processes and applying data-driven analytics and insights so as to identify and create accounting delivery efficiencies.
The course aims to achieve the following objectives:
- Real-world problem solving through student consultancy project
- Apply classroom learning and research to real-world challenges in order to envision solutions for an intelligent accounting function
- Understand the changing role of finance function
- Understand how to simplify, streamline and harmonize essential finance processes to create a leaner, more efficient finance function
- Learn how to use a data visualization tool
- Experiential and peer-learning
- Active mentoring by faculty and project sponsors
- Learn how to handle uncertainty in a project
