AI TRANSFORMATION IN DIGITAL INCLUSION
Singtel, a Singaporean telecommunications conglomerate, is not simply a provider of connectivity. It is a driving force behind Asia's technological landscape,with a clear mission: to empower people and businesses through cutting-edge technology. A Leader in Connectivity and Innovation, Singtel's dominance in Asia is undeniable. It holds the title of largest mobile network operator in Singapore, boasting a market share exceeding 47%. Its reach extends beyond mobile, solidifying its position as the leading fixed-line and second-largest broadband provider in the country. Additionally, Singtel operates across 20 countries and territories, serving over 600 million customers, making its impact truly global.
But Singtel isn't content with just being big; it strives to be innovative. The company actively invests in emerging technologies like 5G and artificial intelligence, aiming to push the boundaries of what's possible and unlock new opportunities for individuals and businesses alike. Connecting Communities and Driving Digital Inclusion, Singtel recognizes the transformative power of technology in bridging the digital divide. Its commitment to digital inclusion is reflected in various initiatives, including affordable data plans and educational programs aimed at empowering communities with the necessary skills to thrive in the digital age.
By empowering the next generation of talent, Singtel recognizes the importance of nurturing future generations of innovators and leaders. Through the SMU-X course, Singtel provides students with hands-on experience in using cutting-edge AI tools, preparing them for the ever-evolving creative landscape.
Using cutting-edge AI tools, 37 SMU-X students embarked on a unique learning journey, crafting impactful video stories highlighting Singtel's contribution to digital inclusion. This initiative, a collaboration between SMU and leading marketing and communications network Publicis Groupe, aimed to equip students with the skills and experience necessary to excel in the future of creative work.
The 13-week SMU-X course "Storytelling for Organisations and Brands" served as the platform for this innovative program. Through a dedicated workshop, students delved into the world of AI-powered storytelling, exploring tools like Runway Gen2, Meta AudioCraft, ChatGPT, and more. This exposure challenged them to conceptualize and create engaging narratives and characters, applying their knowledge to a real-world client project.
The top 10 films were showcased in a mini film festival at SMU on November 8th, 2023. Professor Chong emphasized the importance of embracing new technologies and taking risks, highlighting the role of Singtel in encouraging a new generation of creators. Five outstanding students were awarded internships for their exceptional work and by equipping students with the necessary skills and hands-on experience, this program paved the way for a generation of creators ready to embrace AI and unlock its boundless potential.
“Singtel has always been at the forefront of pushing the best in technology for Singapore, so it’s been an incredible experience working with SMU-X students to help prepare them for the future workplace – we’re thrilled with their creations.” - Jean-Francois Thery, Head of Growth at Publicis Communications, Singapore
“This collaboration with Singtel has given a new cohort of 37 SMU-X students an advantage in the future workplace. A.I. is fundamentally changing the creative process, and although human creativity is more important than ever, learning how to partner with machines to create something out of the ordinary will become an essential skill for graduates.” - Laurent Thevenet, Head of Creative Technology, APAC at Publicis Groupe
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