Design Thinking is a human-centric, interdisciplinary approach towards innovation that aims to help companies and start-ups change and innovate. This course introduces Design Thinking (similar to the IDEO approach – www.ideo.com) and its application to developing new “things” (i.e. products, services, experiences and business models). The course is divided into four main aspects, all interconnected but separately emphasized: (1) design methodologies (e.g. ethnographic research, brainstorming, prototyping), (2) the “thing” to be designed (3) attitudes and behaviors and (4) design contexts. Design contexts refer to the broader emerging context for designs and business, specifically, society (including different cultures and the poor), and the physical environment. Learning will be primarily experiential in nature – through class discussion, group exercises, and a team project. Guest speakers with practical experience in Design Thinking may be invited as well.
By the end of this course, students will be able to:
- Apply design methodologies to design "things"
- Develop an understanding of how businesses can be "designed" using the same design methodologies in order to implement the designed "things"
- Develop an appreciation of how to create designs for broader and varying contexts, that is, to be sensitive to human, societal needs and the physical environment
WHAT STUDENTS SAY ABOUT MGMT .318
“This is one of the best courses I have ever taken. It offers a good perspective for students hopeful of starting a business of their own. This course gave us a set of perspective to work with and create something of our own. Through testing, amateurs or business start-ups hopefuls will be able to do something of their own and generate ideas based on creating something with a basis.” – Social Sciences Student
“I was given the opportunity to use my skills in this course. In addition, working with external parties in the project gave us a higher chance to get internships in their companies. All in all, I was able to understand how to apply design thinking in a real world environment.” – Economics Student