Understanding Business Better with Data Analytics
Project Sponsor: Duty Free Singapore
Company Type: MNC/SME/Startup
Theme(s): Digital Transformation, Growth in Asia
School: School of Accountancy
Instructor: Professor Gary PAN
Course: Accounting Analytics Capstone
Project Description
The DFS project focused on developing a performance measurement programme that is comprehensive and metrics-driven. Central to the programme is a balanced scorecard that includes key financial and non-financial performance metrics, targets and a driver map that links each metric to an overall strategic business objective. The overall purpose for developing the scorecard is to measure the performance of the accounting function and find out whether the operation aligns to the strategic goals of the company.
Project Outcomes
In the project, students used appropriate tools and methodology to provide balanced performance measurement. They also developed a practicable framework, as well as specific metrics, that the project sponsor organisation ought to adopt. Project teams selected one or more metric(s), and developed a prototype based on a visualisation tool called Tableau, to capture and compute the necessary data to track and report these metrics regularly.
Feedback, Quotes And Testimonials
“As the world’s leading luxury retailer, DFS takes great pride in delivering exceptional service to our customers. Collaborating with SMU-X students and their professors in carrying out projects related to the establishment of an intelligent accounting function represents a unique opportunity for DFS to further enhance the customer experience. We look forward to engaging these enthusiastic students as they work on creatively applying concepts to developing practical solutions that could assist our business.”