The course is a transformative journey designed to equip students with the knowledge, skills, and forward-thinking mindset imperative for navigating the ever-evolving landscape of global innovation. This holistic module not only explores the traditional facets of innovation but also rigorously examines the impacts of digital transformation, artificial intelligence (AI), and digital marketing strategies on businesses.
Throughout the course, students will immerse themselves in diverse topics, ranging from defining the scope of innovation to showcasing projects that harness the power of digital technologies. They will learn to navigate the complexities of global innovation dynamics, mastering innovative strategies that leverage AI algorithms and digital platforms. The course also includes sessions dedicated to cross-cultural communication and global branding strategy, which will provide students with invaluable insights into effectively engaging with diverse audiences in the digital sphere. By the end of the course, students will grasp a depth of knowledge of global innovation in the digital world, alongside the capability to apply practical skills effectively in real-world business contexts.
Through seminars, real-world projects, an overseas field trip, and client collaboration, students learn about and actively participate in shaping the future of global business. The course concludes with a comprehensive global innovation presentation, providing students with a unique opportunity to showcase their creative problem-solving skills.
The destination for the course is Osaka, Japan. Osaka is poised to host the World Expo 2025 and is expected to open Japan's first casino resort by 2030. Given these exciting events on the horizon, we aim to observe how the city prepares itself for global visitors, including its short-term stay accommodations, hospitality businesses, and other supporting business structures.
At the end of the course, participants will be able to:
- Develop multidisciplinary problem-solving skills for addressing challenges in global innovation in the digital world.
- Demonstrate leadership in developing global innovation initiatives by inspiring global business partners and making informed business decisions.
- Develop the ability to navigate challenges and leverage opportunities in a rapidly changing digital world, focusing on leveraging innovation as a strategic driver.
- Master strategic innovation management, focusing on entrepreneurship in global contexts.
- Advance cross-cultural collaboration competence in a global digital business context to foster creativity and innovation.