Amidst the accelerated drive towards digital transformation catalysed by the Covid-19 pandemic, a recent HBR report revealed a daunting 87.5% average digital transformation failure rate. This high failure rate could have been attributed to factors like inability to navigate the digital transformation initiatives through uncertainties and continuously reinvent themselves. Consequently, business leaders are fervently seeking new avenues for growth, be it through market expansion or a profound recalibration of their digital business strategies.
This course will allow students to focus on the role of digital marketing, combined with other digital tools to help Southeast Asia businesses to transform their marketing & business strategies and design & test digital business strategies to improve their competitiveness and business performances in the digital age. It hones students’ problem-solving skills and prepares them for the complex regional business environment today.
By the end of this course, students will learn to:
● Assess the current state of the business related to:
o Engage, sell and serve the company’s target audience.
o The company’s digital readiness
o The business problem and/or opportunities from the current business environment, including
uncovering new and untapped markets by developing digital business assessment tools
● Find out how digital transformation has or will impact the related industry and business
● Uncover insights on the company’s current and new customers
● Analyze and identify the right digital business transformation strategies that the company can adopt to
compete and win over time
● Gain regional business experience, cross cultural understanding, networking and communication skills.