The consulting practicum course allows students to apply a cross-disciplinary approach while considering both business model and business solution formulation. It prepares students for the complex business environment of today by emphasizing the application of academic knowledge accumulated in prior courses to solving real world problems. The course develops in students an ability to identify problems and develop solutions by analytic review and abstract idea generation. To achieve this, we will take on “real world” business projects as consultants with an expectation of thoughtful analysis, innovative ideas, and professional results.
1. Assess a business problem and/or opportunity from the current business environment, including new and untapped markets;
2. Design interdisciplinary solutions to address the business challenge or future opportunities by considering strategy, marketing, operations, finance, and communication; and
3. Reason critically through the solution process with appropriate modes of analysis.