The creative industries are important agents of economic growth and socio-cultural change. This course will familiarize students with the business models of cultural content producers and with how digital platforms enable them. In addition, they will learn about the key characteristics of the emerging creator economy and the social media entertainment that is associated with it. Finally, they will apply their knowledge to a substantial real-world client project. The course will culminate in a study mission to Seoul, where students will visit companies and make a presentation to their project client.
By the end of the course, students will be able to:
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Explain the key drivers of the creative industries.
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Explain the business models of cultural content producers.
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Explain the key features of the creator economy and social media entertainment.
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Explain how place and culture influence the succcess of the creative industries.
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Apply their knowledge and skills to a real-world client project.
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Develop networking and communication skills through interactions with company executives and
company visits.