Sustainable Entrepreneurship Practicum

By the end of this course, students will be able to:
• Identify customer and beneficiary needs through prototyping
• Develop mock prototypes of their new processes, products or services
• Understand who are “lead users” or “early-evangelist” for the new idea
• Develop networking strategy to reach “lead users” or “early-evangelist” consumers
• Develop simultaneous trials to get feedback from “lead users” or “early-evangelist” consumers
• Understand the drivers of roles and incentives for a new business team
• Understand how to outline a business model for a new idea
• Present their market-validated new business idea to internal champions, investors and industry experts