Course Description
Stories and narratives can help organizations and individuals to build long-term competitive advantages. This course will teach you how to combine the science of storytelling with generative AI tools to create impactful stories and narratives that have the power to shape perceptions, beliefs, and behaviors. In addition, you will have the opportunity to apply what you have learnt to a real-time, real-world client project. The outcome of this project will be a tangible deliverable (e.g. GenAI video) that you can add to your professional portfolio.
Learning Objectives
By the end of this course, students will be able to:
- Disciplinary and Multidisciplinary Knowledge
- Articulate how the interdisciplinary science of storytelling can be harnessed together with generative AI to change perceptions, beliefs, and behaviors
- Intellectual and Creative Skills
- Conceptualize and create narrative films/storyboards using the latest generative AI tools.
- Demonstrate competence in using AI prompts to achieve desired creative outputs from Large Language Models and Diffusion Models
- Personal Mastery
- Develop skills in collaborating with AI
Lee Kong Chian School of Business
School Term
AY2024/25 TERM 1
Course Code
COMM253
Faculty
