Storytelling is a timeless skill. But Generative AI is now making it possible for practitioners to more seamlessly bridge the gap between intention and action. In addition, it enables faster content creation at scale. This course will equip you with the knowledge and skills to work together with Generative AI to create compelling and impactful stories for organizations and brands to engage, persuade, and inspire audiences. In addition, you will have the opportunity to apply what you have learnt to a real-time, real-world client project.
By the end of this course, students will be able to:
• Explain core storytelling concepts, principles, and frameworks.
• Create engaging, persuasive, and inspiring stories for various audiences.
• Harness the power of Generative AI to create compelling and impactful stories.
• Apply the principles of creative effectiveness to their storytelling.
• Apply their storytelling knowledge and skills to real-world projects.
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