Course Description
Narratives can help leaders and organizations to engage, influence, and inspire their audiences. Applying the principles of studio pedagogy, this hand-on course will develop students' practical narrative skills - so that they can create and deliver powerful narratives for a variety of use cases in Business-to-Consumer, Business-to-Business, and Business-to-Society settings. Students will have the opportunity to apply their skills and knowledge to real-life assignments.
This course is not open for passive (non-graded) audit.
Learning Objectives
By the end of the course, students will be able to:
- Understand and explain the science behind the power of narrative.
- Create and deliver narratives that are engaging, memorable, and impactful.
- Understand and effectively apply various narrative frameworks.
- Increase their awareness of how nonverbal communication affects their effectiveness as storytellers.
Lee Kong Chian School of Business
Calendar Year
Calendar Year 2024
Course Code
COMM 645
Faculty