By the end of this course, students will learn to:
● Assess the current state of the business related to:
o Engage, sell and serve the company’s target audience.
o The company’s digital readiness
o The business problem and/or opportunities from the current business environment, including
uncovering new and untapped markets by developing digital business assessment tools
● Find out how digital transformation has or will impact the related industry and business
● Uncover insights on the company’s current and new customers
● Analyze and identify the right digital business transformation strategies that the company can adopt to
compete and win over time
● Gain regional business experience, cross cultural understanding, networking and communication skills.