This course will not transform you into an innovator, but will help you hone your skills in managing the product development and innovation process. This course will familiarise you with how organisations manage the process of innovation and how they develop successful products, services and systems. The course is most valuable for those who want to work in industrial firms or do consulting work.
By the end of this course, students will have a good understanding of the process of product development and innovation and thus:
• Know where and how to find ideas for innovation
• Understand the differences between product innovation and business model innovation
• Have a toolbox for analysing and shaping a strategy for innovation
• Understand different types of organisation to promote innovation
• Have a deeper understanding of how to improve the productivity of Research and Development
• Improve the process of development of new products and services in order to gain time and improve the quality of the end product
• Understand the challenges of managing projects that face a lot of uncertainty
• Understand how to manage in networks of companies that together provide an innovation
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