By the end of this course, students will have a good understanding of the process of product development and innovation and thus:
• Know where and how to find ideas for innovation
• Understand the differences between product innovation and business model innovation
• Have a toolbox for analysing and shaping a strategy for innovation
• Understand different types of organisation to promote innovation
• Have a deeper understanding of how to improve the productivity of Research and Development
• Improve the process of development of new products and services in order to gain time and improve the quality of the end product
• Understand the challenges of managing projects that face a lot of uncertainty
• Understand how to manage in networks of companies that together provide an innovation
Learning Objectives
School Term
Course Code
MGMT319
Faculty Course Outlines