Corporate Sustainable Product And System Design

By the end of this course, students will be able to:
• Describe basic societal concepts and frameworks on sustainability and be able to guide a corporate’s
sustainability-based product and/or service design with these frameworks.
• Conduct a strategic and/or market assessment for a specific product, including the manner of
orientation (towards sustainability) of selected consumer markets (including overseas ones). This may
include conducting qualitative and secondary research on potential customers.
• Identify and solve a problem of how corporations can become more sustainable by innovating to meet
consumer needs. Specifically, design a value proposition via design thinking for a selected customer
segment, including the devising of a strategy to improve the product’s acceptance by the firm’s
potential customers and its broader market.