The Business of the Creative Industries

By the end of the course, students will be able to:

• Explain the key drivers of the creative industries.

• Explain the business models of cultural content producers.

• Explain the key features of the creator economy and social media entertainment.

• Explain how place and culture influence the succcess of the creative industries.

• Apply their knowledge and skills to a real-world client project.

• Develop networking and communication skills through interactions with company executives and

  company visits.