Business Capstone: The Design of Business

By the end of this course, students will be able to:

- Assess a business problem and/or opportunity from the current business environment, including new and untapped markets

- Design interdisciplinary solutions to address the business challenge or future opportunities by considering strategy, marketing, operations, organization, finance, and communication

- Reason critically through the solution process with appropriate modes of analysis

- Describe the solution's implementation plans and processes with regard to the firm's existing strategy, market, and organization

- Apply a variety of approaches to engage with busy business executives to obtain guidance and information, as well as, secure their buy-in to your ideas