Seema Chokshi

Your favourite/ most memorable project

 Working on customer data of one of the Singapore’s home based beauty companies looking to build customer loyalty with the help of data analytics.

Publications or published articles related to SMU-X projects (if any).

Taiger AI: Unbundling the business value of NLP, by CHOKSHI, Seema; BHATTACHARYA, Lipika; LIM, Wee Kiat. (2021). SMU-21-0001. https://cmp.smu.edu.sg/case/4846 (Published)

Transforming the vision of retail with AI: Visenze, by CHOKSHI, Seema; BHATTACHARYA, Lipika. (2020). SMU-20-0032. https://cmp.smu.edu.sg/case/4646 (Published)

PropertyGuru: Driving AI powered real estate, by CHOKSHI, Seema; BHATTACHARYA, Lipika. (2020). SMU-20-0019. https://cmp.smu.edu.sg/case/4466 (Published) 

What you envision for your area(s) of interest and research etc

With the creation of newer and more complex applications of AI aimed to automate complex decision making at multiple levels, trust in AI is essential for the adoption of these applications by the industry users. My research focuses on the nuances of formation of trust and factors that impact the level of trust placed in AI by the decision makers.

If you might have a favourite book/ quote/ movie/ musical/movie character /special talent.. please do share your favourite(s)! And let us know why it is your favourite!

My favorite quote of all times "We are the ones we’ve been waiting for"