Patricia Lui

Your favourite/ most memorable project

We worked with a homegrown FMCG business, with resounding success!

Publications or published articles related to SMU-X projects (if any).

Zenxin Organic: From Brick & Mortar to Digital Retail – published on SMU CMP and Harvard Business Publishing

SMU MiM Students Join Forces with Zenxin to Target Millennial Audience, 11 Sep 2019
https://news.smu.edu.sg/news/2019/09/11/smu-mim-students-join-forces-zenxin-target-millennial-audience

What you envision for your area(s) of interest and research etc

Digital Marketing
Services Marketing

If you might have a favourite book/ quote/ movie/ musical/movie character /special talent.. please do share your favourite(s)! And let us know why it is your favourite!

My favourite movie: Notting Hill

Julia Roberts is one of my favourite actresses. She said this, “ "After all... I'm just a girl, standing in front of a boy, asking him to love her." I love this movie as life can be simple, just don’t complicate it.