Adam Gerard

Your favourite/ most memorable project

Every project I’ve been involved in is special. Whether it’s marketing, design, technology, or the environment, I find joy in immersing myself in each project challenge. Ultimately, it’s the people I work with who are the most memorable.

What you envision for your area(s) of interest and research etc

I envision a sustainable future where citizens, companies and governments are motivated by a sense of guardianship and care towards the objects, materials and resources in their possession.

If you might have a favourite book/ quote/ movie/ musical/movie character /special talent.. please do share your favourite(s)! And let us know why it is your favourite!

“When you want to build a ship, do not begin by gathering wood, cutting boards and organising work gangs, but rather create the longing for the sea, awaken within men the desire for the vast and endless sea.”

1. Antoine de Saint-Exupéry (1900-1945)

I love this quote, used by Walter R. Stahel to encourage the shift to a circular economy through the dreams, aspirations and creativity of individuals, economic actors and policymakers.