Adam Gerard

Your favourite/ most memorable project

Every project I’ve been involved in is special. Whether it’s marketing, design, technology, or the environment, I find joy in immersing myself in each project challenge. Ultimately, it’s the people I work with who are the most memorable.

What you envision for your area(s) of interest and research etc

I envision a sustainable future where citizens, companies and governments are motivated by a sense of guardianship and care towards the objects, materials and resources in their possession.

If you might have a favourite book/ quote/ movie/ musical/movie character /special talent.. please do share your favourite(s)! And let us know why it is your favourite!

“When you want to build a ship, do not begin by gathering wood, cutting boards and organising work gangs, but rather create the longing for the sea, awaken within men the desire for the vast and endless sea.” - Antoine de Saint-Exupéry (1900-1945)

I love this quote, used by Walter R. Stahel to encourage the shift to a circular economy through the dreams, aspirations and creativity of individuals, economic actors and policymakers.