By the end of this course, students will be able to:
- Explain the main forces determining the relationships between business, government, and society.
- Identify the main forces determining the relationships between business, governments, and society in Singapore.
- Illustrate and evaluate major trade-offs between the shareholder view and the stakeholder view of the firm.
- Articulate principles governing corporate social responsibility.
- Discuss the Singapore style of corporate social responsibility.
- Analyze a number of topical fields surrounding today businesses, including the environment, and technological change.
Students will be trained in the tools and techniques of fieldwork, participatory research, and qualitative data analysis. Our approach will be an iterative one in which we will regularly refine our codes and analytical themes based on the emergent patterns in the field notes. We will use a software platform (www.dedoose.com) that will enable us to approach the analytical challenge together as a team. The tasks of analysing field notes and then coding them in preparation for writing analytic memos will take up the major portion of our in-class time. This research training will be excellent preparation for anyone taking on an independent study or thesis which involves primary research. Participants in the task force will be required to undertake regular visits to for interviews and field visits around Singapore. However, research methodologies will have to be adapted to suit the circumstances of the pandemic, and this may include an online qualitative research process.
By the end of this course, students will be able to:
- Explain the key concepts and frameworks used in brand management decisions
- Understand the elements that comprise brand equity and how brand equity is built and managed
- Describe the key stages of the brand management process
- Apply the use of brand audits to evaluate brands
- Understand the behavioural dimensions of brand relationships with customers
- Analyze and evaluate brand strategies used in different contexts covering consumer, business-to-business, services and non-profit organizations.
- Understand the challenges and opportunities of extending the brand in international marketing environments
By the end of this course, students will be able to:
- Demonstrate a deep understanding of the key concepts in Strategic Management in Digital Media and
- Entertainment E-Commerce Ecosystem (DMEEE).
- Identify key learning and experiences from the real-life strategic business challenge proposed by Mediacorp.
- Explain how changes in the DMEEE could lead to new high-growth opportunities for Singapore.
- Explain how the differences in the consumer consumption of digital media, entertainment and e-commerce for Asians and non-Asians will impact the
digital strategy in DMEEE
- Identify and analyze potential strategic business opportunities in Asia.
- Develop an innovative digital strategy to compete in DMEEE in Asia.
Upon completion of the course, students will be able to:
- Practice problem solving skills.
- Read UML sequence and class diagrams.
- Apply basic concepts of Object Orientation to a given scenario/context.
- Apply good programming practices and design concepts to develop software.
- Appreciate the role of algorithms and in problem solving.
The project will focus on evaluating problems faced by the accounting/finance and other functions of one company in an Asian country and recommending/applying solutions to these problems.
Upon finishing the course, a student will be able to:
- Familiarize students with software design and systems thinking skills and instil an appreciation for the value of software architecture.
- Design the architecture for an end-to-end IT Solution.
- Understand and implement architectural styles and design patterns for software systems.
- Use standard practices in documenting system architectures using views and perspectives.
- Impact analysis to understand the implications of design choices.
Objectives:
- Understand concepts related to Cyber-Physical Systems and their essential elements
- Appreciate the unique challenges and complexities faced in computing for the natural world
- Apply the necessary skills to design and develop a Cyber-Physical System
- Create a Cyber-Physical Systems prototype to conquer a real-world societal challenge
- Think deeply and broadly about the various ways in which Cyber-Physical Systems can make immense impact in society, especially to those in need
Students will receive close guidance and supervision from the instructor, including frequent feedback and in-person consultations. They will also receive practical feedback from ALN on their commentaries, including the usefulness of their research and analysis.
Students will also be able to gain insights into the legal tech industry, as well as how to market themselves as part of practice, through discussions with ALN personnel.
Ultimately, this course aims to provide students with the ability and self-confidence to evaluate cultural policy in varying contexts, and to analyse and critique new policy initiatives for the arts and cultural industries as they arise.
