By the end of this course, students will have mastered descriptive and summary statistics, probability axioms, discrete univariate probability distributions, continuous univariate distributions, regression, means, variance, covariance, sampling distributions, central limit theorems, point v. interval estimations, one-, two-, multiple-sample hypothesis tests;
By the end of the course, students will be able to:
- Understand the implications of the Internet, mobile and information technological advances on the traditional dynamics of business, commerce and marketing and their impact on product, pricing, distribution channels and on advertising
- Understand the differences and similarities in online consumer behaviour with respect to traditional offline consumer behaviour and how increasing consumer control is changing the marketing landscape
- Understand state of the art academic research in the area of digital marketing, and how it can be practically applied in the Internet and mobile world
- Analyse and assess technological advances in digital media and how they affect our decisions as Marketing Managers
- Formulate and persuasively communicate rigorous and practical solutions to commonly faced online marketing problems across industries
- Understand how to integrate online marketing into an overall marketing strategy
- Understand commonly used quantitative techniques to evaluate digital marketing Return on Investment (ROI) for various online customer acquisition tools (e.g. paid search and SEO) and engagement channels (e.g. social media) to best engage with target audiences and achieve your marketing objectives
By the end of this course, students will be able to:
- Reach strategic decisions via research, analysis, thought and informed judgment.
- Create, analyse, and apply basic forms of consumer research.
- Demonstrate basic market segmentation, target audience profiling, and brand positioning skills.
- Create a basic advertising strategy statement, creative brief and positioning statement.
- Analyse and discuss the communication strengths and weaknesses of major media and the concept of a "media neutral" approach.
- Evaluate, present, and discuss the strengths and weaknesses of various advertising strategies and plans in a professional manner.
By the end of this course, students will be able to:
- Conduct their own marketing research and be competent buyers/users of marketing research
- Identify research needs and select the most suitable research methods
- Design the research instruments and a sampling approach to carry out marketing research
- Analyze quantitative data using the widely used software (SPSS)
- Interpret and present statistical findings to greatest effect
- Develop managerial recommendations based on insights from data analysis
Upon completion of the course, students will:
- Understand the IoT component technologies: things, connectivity, sense-making
- Evaluate the suitability of various IoT component technologies for different application scenarios
- Apply the necessary skills to integrate IoT component technologies
- Create an Internet of Things prototype to conquer a real-world societal challenge
- Think deeply and broadly about the various ways in which the Internet of Things can make immense impact in society, especially to those in need
Upon completion of the course, students will be able to:
- Specify software requirements.
- Practice agile design and development methodologies.
- Apply best practices in Java web app development and deployment.
- Apply unit testing and code refactoring.
- Practice secure and defensive programming.
- Appreciate the importance of collaboration in software development.
Upon successful completion of this course, you will be able to:
- Gain a better understanding of IT management principles and best practices, which include IT Strategy that deliver business value, IT Governance, IT enabled Innovations, IT Capability management. etc.
- Apply the knowledge gained to propose an IT Strategy that enables organizations to better exploit relevant new technologies and Information management to deliver business value.
- Understand the challenges relating to leading Change in a business setting and how to be an effective business change agent.
Upon completion of the course, students will be able to: Understand the basic concepts and theories of GIScience and geospatial analytics, Create and manage spatially-enabled real world data, Use appropriate geovisualisation and mapping techniques to analyse and visualise geographical data, Understand the basic concepts and methods of geocomputation and geospatial analytics, Use appropriate geospatial analysis methods in detecting, analysing and modelling geospatial patterns and relationships, and Design and implement spatially enabled geospatial analytics applications.
Upon completion of the course, students will be able to:
- Apply technological skills to interdisciplinary problem-solving in smart city context with a focus on society in an interweaving way across social science and information systems. E.g., from framing a social problem to developing a solution addressing the needs of the citizen.
- Address an identified economic, policy or social aspect of a smart city problem by systematically identifying relevant stakeholders, think through their lenses and listening to their voices through text analysis.
- Design data collection tools using both survey and non-survey methods to listen to preferences of the people such as their needs and revealed preferences (through social media and surveys).
- Provide evidence-based reasoning to problem statements by applying analytics skills learnt from this course (e.g., text analytics, machine learning classification methods, process analytics) or pre-requisite courses (e.g., Analytics Foundation) to conceive solutions based on needs of people.
- Applying root cause analysis, six thinking hats methodology and Blue Ocean Strategy to solution generation.
- Consider the impact on public policies and social best practices in the context of the sponsor's problem and make recommendations made for the given city (e.g., Singapore).
- Manage a project involving real-world project stakeholders.
Upon completion of the course, student will be able to:
- Showcase expertise in executing a project using knowledge acquired from the courses taken from the IS curriculum.
- Experience developing of some technology deliverable for an IT system or proof of concept.
- Experience working in a team environment with a sponsored project (internal, external or self-proposed) using project management skills experience throughout the courses taken in IS.
- Learn about an industry or technology that is related to his selected track not otherwise available in the course curriculum.
- Work on complex and real project used by the project sponsor.
