Disciplinary and multidisciplinary knowledge:
Students will become familiar with the culture and language of Korean, business etiquette and behavioural norms in Korea, to ensure greater adaptability to doing business in Korean and more generally, in a fast moving, globalised world.
Intellectual and creative skills:
Students will be able to express themselves in business Korean using formal forms and honorific forms, write their resume and cover letter, and interact with native speakers during interviews, telephone conversations and via emails. This will help equip them with the foundation to learn and master the language at
higher levels later on.
Interpersonal skills:
Students will be able to communicate with Korean speaking people, as well as understand the nuances in verbal and non-verbal interactions in this unique culture. This helps to enhance their ability to engage and connect with people from Korea, as well as other North Asian cultures, in the business context and otherwise.
Global citizenship:
Students will be able to understand and appreciate the culture of Korea, and the history, geopolitical, business etiquette and economic background that has contributed to the current spread of the Korean cultural phenomenon. This allows them to appreciate the differences and similarities of cultures, but also the interconnectedness of global cultures and economies and how language and culture can be powerful connectors
- Well-informed individuals who are able to develop new frameworks and perspectives in understanding different facets of Singapore society and life in Singapore;
- Critical and knowledgeable individuals with a good grasp of the issues and challenges confronting Singapore;
- Thinking and active individuals who are able to harness the acquired knowledge and skills to develop strategies and policies that would be beneficial to all Singaporeans in the Singapore they envision for the future.
- Have a sound understanding of the manner in which a country's social, economic, political and cultural context affect the daily operation of the constitution;
- Have developed a critical awareness of contemporary challenges faced by constitutions;
- Be able to identify possible responses that State organs, agencies and others may take in ensuring the effective protection of constitutional rules and rights;
- Be comfortable in tackling the previous objectives from a comparative perspective.
By the end of the course, students will have produced an actionable deliverable which was proposed as the course challenge by the course industry partner.
By the end of the course, students will be able to:
- Understand the implications of the Internet, mobile and information technological advances on the traditional dynamics of business, commerce and marketing and their impact on product, pricing, distribution channels and on advertising
- Understand the differences and similarities in online consumer behaviour with respect to traditional offline consumer behaviour and how increasing consumer control is changing the marketing landscape
- Analyse and assess technological advances in digital media and how they affect our decisions as Marketing Managers
- Formulate and persuasively communicate rigorous and practical solutions to commonly faced online marketing problems across industries
- Understand how to integrate online marketing into an overall marketing strategy
- Understand commonly used quantitative techniques to evaluate digital marketing Return on Investment (ROI) for various online customer acquisition tools (e.g. paid search and SEO) and engagement channels (e.g. social media) to best engage with target audiences and achieve your marketing objectives
By the end of this course, students will be able to:
- Appreciate the significance of investing in initiatives that not only provide financial returns but also create positive social and environmental impacts;
- Understand the core principles of sustainable and impact investing and how they differ from traditional venture capital / private equity investment approaches;
- Develop proficiency in evaluating investments using ESG criteria and impact measurement tools;
- Solve a real-world investment challenge faced by the sustainable and impact investment space;
- Understand and conduct research on their given industries and develop insights in the regional and global landscape;
- Ideate on actionable solutions that can address key funding, operational or business model challenges;
- Develop a sustainable and/or impact-driven strategy that can improve the financial and impact performance of the company.
By the end of this course, students will be able to:
- Describe the paradox in the relationship between strategy and strategic change.
- Analyze challenges related to the strategic interaction with competitors, complementors or other players, especially in the digital transformation process.
- Explain the strategic change issues related to disruptive innovation threats, in particular, new digital technologies and digital business models.
- Explain the management issues in turnaround, transformation and continuous renewal process, and apply managerial knowledge and tools to the digital transformation process.
- Propose logical and feasible action plans for successful strategic change and digital transformation.
By the end of this course, students will be able to:
1. Disciplinary and Multidisciplinary Knowledge
a. Articulate how the science of storytelling can be harnessed together with generative AI to change perceptions, beliefs, and behaviors
2. Intellectual and Creative Skills
a. Conceptualize and create narrative films/storyboards using the latest Generative AI tools.
b. Demonstrate competence in using AI prompts to achieve desired creative outputs from Large Language Models and Diffusion Models
3. Personal Mastery
a. Develop empathy through understanding the perspectives and experiences of stakeholders
By the end of this course, students will be able to:
- Understand the political social and cultural factors that influence corporate communication in different countries in Asia
- Apply the principles and theories of intercultural communication when examining the industry practices
- Analyze the effectiveness of different strategies when engaging with multicultural, multi-ethnic stakeholders in today's technologically driven business environments
- Gain valuable insights from guest speakers who manage communication in Asia-Pacific Integrate many communication modules and apply knowledge to align business objectives and communication strategies for effective engagement with the highly diverse Asian audience.
At the end of this course, students will be able to:
Disciplinary and Multidisciplinary Knowledge
- Explain misinformation, and how it differs from other types of false information.
- Understand misinformation from a variety of disciplinary perspectives, from psychology to sociology, management to international relations.
Intellectual and Creative Skills
- Apply critical thinking and media literacy skills to evaluate the credibility of sources, the evidence presented, and the methodologies used in information gathering.
- Understand misinformation spread and apply evidence-based and creative means to manage misinformation.
Global Citizenship