AY2025/26 Term 1

TBD

By the end of this course, students will be able to:

• Demonstrate a deep understanding of the key concepts in Strategic Management in Digital Media and Entertainment E-Commerce Ecosystem (DMEEE).
• Identify key learning and experiences from the real-life strategic business challenge proposed by Mediacorp.
• Explain how changes in the DMEEE could lead to new high-growth opportunities for Singapore.
• Explain how the differences in the consumer consumption of digital media, entertainment and e-commerce for Asians and non-Asians will impact the digital strategy in DMEEE.
• Identify and analyze potential strategic business opportunities in Asia.
• Develop an innovative digital strategy to compete in DMEEE in Asia.

Students will be trained in Six Sigma to the level of Greenbelt and will achieve certification of their Green Belt status by SMU. After taking this course, students will achieve the following learning outcomes (LOs). Be able to:

• LO1: Answer questions about Lean and Six Sigma approaches to process improvement, including DMAIC (Design, Measure, Analyze, Improve, Control), related change and project management, as well as organizational deployment
• LO2: Analyze and solve problems in the context of process improvement
• LO3: Collaborate effectively with team and client to manage process improvement projects
• LO4: Communicate effectively in the context of process improvement
• LO5: Plan and act for personal growth and development
• LO6: Persevere and recover quickly in the face of disruptions and challenges