Students will be trained in Six Sigma to the level of Greenbelt and will achieve certification of their Green Belt status by SMU. After taking this course, students will achieve the following learning outcomes (LOs). Be able to:
- LO1: Answer questions about Lean and Six Sigma approaches to process improvement, including DMAIC (Design, Measure, Analyze, Improve, Control), related change and project management, as well as organizational deployment
- LO2: Analyze and solve problems in the context of process improvement
- LO3: Collaborate effectively with team and client to manage process improvement projects
- LO4: Communicate effectively in the context of process improvement
- LO5: Plan and act for personal growth and development
- LO6: Persevere and recover quickly in the face of disruptions and challenges
The primary focus of this course will be on urban cultural planning, with a focus on critically
interrogating the recent popularity of “creative placemaking.”
This focus will be contextualised within a wider exploration of the arts and its urban environment,
through an entanglement of actors. Key questions include:
- How have the arts and culture emerged as an urban planning and development target in cities across the globe?
- What are the shared global strategies and what is unique in the purposes, practices and outcomes of urban cultural planning in Singapore?
- What is the place of the arts in community based urban development today?
- What is the relationship - and disconnects - between cultural planning efforts and the on-the-ground life and needs of arts and cultural activities?
- How can artists, planners and community development practitioners employ the arts to promote positive and inclusive change while addressing the agency of those they address?
Students who complete this course should acquire the following course-specific skills :
- A critical understanding of the development of cultural planning approaches globally, with the ability to highlight central assumptions, global trends and practices, and local peculiarities
- A sound grasp of the major scholarly approaches to, and debates on, urban cultural planning and urban cultural economies, and the ability to contextualise them in relation to specific instances and case studies
- A critical ability to question the role of the arts in urban regeneration and revitalisation, and the consequences and repercussions
- An inter-disciplinary comprehension of the use of the arts for global urban competitiveness, such as biennales, cultural districts and blockbusters, and how they relate to different spaces and communities
Advertising has been a powerful marketing tool deployed around the world for decades by companies and organizations of all sizes and types. Over the years, consumers and audiences have become more media and advertising savvy. The rise of the “Information Society” and the perspective of media convergence is revolutionising the whole communication environment. And Advertisers are now more aware regarding accountability, cost efficiency and R.O.M.I. (Return On Marketing Investment). The result is a dramatic evolution in Advertising and the industry has to face new and challenging scenarios.
This course aims to prepare students to develop and implement state-of-the-art Advertising strategies that engage, influence and persuade target audiences employing a sustainable balance of creativity, effectiveness and efficiency. The course will be a “hands-on” learning experience where students work as teams doing research, target analysis, media evaluation and creative.
By the end of this course, students will be able to:
- Reach strategic decisions via research, analysis, thought and informed judgment.
- Create, analyze, and apply basic forms of consumer research.
- Demonstrate basic market segmentation, target audience profiling, and brand positioning skills.
- Create a basic advertising strategy statement, creative brief and positioning statement.
- Analyze and discuss the communication strengths and weaknesses of major media and the concept of a “media neutral” approach.
- Evaluate, present, and discuss the strengths and weaknesses of various advertising strategies and plans in a professional manner
