By the end of this course, students will learn to:
- Cleanse and prepare data to be in a form adequate for machine learning.
- Outline the steps involved in developing and consuming a machine learning model.
- Develop adequate machine learning models to meet different business objectives.
- Tune the performance of machine learning models.
- Create visualizations to consume the output from machine learning models.
Upon completion of the course, students will be able to:
- Demonstrate understanding and perspective on the XR landscape (past, present, and future).
- Demonstrate insights into key application areas for XR.
- Demonstrate understanding of fundamental programming and human-computer interaction techniques related to VR.
- Demonstrate the ability to design, develop, and integrate VR experiences in the business context.
- Demonstrate the ability to work with Unity, C#, XR libraries, and Meta Quest 2.
By the end of this course, students will be able to:
- Demonstrate a deep understanding of the key concepts in Strategic Management in Digital Media and Entertainment E-Commerce Ecosystem (DMEEE).
- Identify key learning and experiences from the real-life strategic business challenge proposed by Mediacorp.
- Explain how changes in the DMEEE could lead to new high-growth opportunities for Singapore.
- Explain how the differences in the consumer consumption of digital media, entertainment and e-commerce for Asians and non-Asians will impact the digital strategy in DMEEE.
- Identify and analyze potential strategic business opportunities in Asia.
- Develop an innovative digital strategy to compete in DMEEE in Asia.
By the end of this course, students will be able to accomplish the following:
• Understand the political, economic, social, media and cultural factors that influence corporate strategic communication in different countries in Asia.
• Apply the principles and theories of cultural values and Global Public Relations framework when examining the industry practices.
• Analyze the effectiveness of different strategies when engaging with multicultural, multi-ethnic stakeholders in today’s technologically driven business environments.
• Gain valuable insights from guest speakers who manage communication in Asiac
• Integrate many communication modules and apply knowledge to align business objectives and communication strategies for effective engagement with the Mainland Chinese and Hong Kong audiences.
This SMU-X course offers an international experiential learning opportunity that allows students to translate classroom knowledge and theory into practical solutions for various institutions. In addition to visiting law firms, government agencies and international organizations, student will also participate in a consultancy project. Through the project, students will learn how to solve business and political problems with guidance from the faculty and project mentors. The project will focus on evaluating legal problems in different areas of law and recommending/applying solutions to these problems. This course aims to achieve the following objectives:
- Understand EU-ASEAN law and relations
- Solve real-world legal issues through a student consultancy project
- Incorporate active mentoring by faculty and project sponsors
By the end of this course, students should be able to: Disciplinary and Multidisciplinary Knowledge
- Articulate how the science of storytelling can be harnessed together with Generative AI to change attitudes, beliefs and behaviors.
Intellectual and Creative Skills
- Conceptualize and create narrative films/storyboards using the latest Generative AI tools.
- Demonstrate competence in using AI prompts to achieve desired outputs from Large Language Models and Diffusion Models.
Personal Mastery
- Develop empathy and perspective-taking through unearthing consumer narratives and insights.
Students will be trained in Six Sigma to the level of Greenbelt and will achieve certification of their Green Belt status by SMU. After taking this course, students will achieve the following learning outcomes (LOs). Be able to:
- LO1: Answer questions about Lean and Six Sigma approaches to process improvement, including DMAIC (Design, Measure, Analyze, Improve, Control), related change and project management, as well as organizational deployment
- LO2: Analyze and solve problems in the context of process improvement
- LO3: Collaborate effectively with team and client to manage process improvement projects
- LO4: Communicate effectively in the context of process improvement
- LO5: Plan and act for personal growth and development
- LO6: Persevere and recover quickly in the face of disruptions and challenges
The primary focus of this course will be on urban cultural planning, with a focus on critically
interrogating the recent popularity of “creative placemaking.”
This focus will be contextualised within a wider exploration of the arts and its urban environment,
through an entanglement of actors. Key questions include:
- How have the arts and culture emerged as an urban planning and development target in cities across the globe?
- What are the shared global strategies and what is unique in the purposes, practices and outcomes of urban cultural planning in Singapore?
- What is the place of the arts in community based urban development today?
- What is the relationship - and disconnects - between cultural planning efforts and the on-the-ground life and needs of arts and cultural activities?
- How can artists, planners and community development practitioners employ the arts to promote positive and inclusive change while addressing the agency of those they address?
Students who complete this course should acquire the following course-specific skills :
- A critical understanding of the development of cultural planning approaches globally, with the ability to highlight central assumptions, global trends and practices, and local peculiarities
- A sound grasp of the major scholarly approaches to, and debates on, urban cultural planning and urban cultural economies, and the ability to contextualise them in relation to specific instances and case studies
- A critical ability to question the role of the arts in urban regeneration and revitalisation, and the consequences and repercussions
- An inter-disciplinary comprehension of the use of the arts for global urban competitiveness, such as biennales, cultural districts and blockbusters, and how they relate to different spaces and communities
Advertising has been a powerful marketing tool deployed around the world for decades by companies and organizations of all sizes and types. Over the years, consumers and audiences have become more media and advertising savvy. The rise of the “Information Society” and the perspective of media convergence is revolutionising the whole communication environment. And Advertisers are now more aware regarding accountability, cost efficiency and R.O.M.I. (Return On Marketing Investment). The result is a dramatic evolution in Advertising and the industry has to face new and challenging scenarios.
This course aims to prepare students to develop and implement state-of-the-art Advertising strategies that engage, influence and persuade target audiences employing a sustainable balance of creativity, effectiveness and efficiency. The course will be a “hands-on” learning experience where students work as teams doing research, target analysis, media evaluation and creative.
By the end of this course, students will be able to:
- Reach strategic decisions via research, analysis, thought and informed judgment.
- Create, analyze, and apply basic forms of consumer research.
- Demonstrate basic market segmentation, target audience profiling, and brand positioning skills.
- Create a basic advertising strategy statement, creative brief and positioning statement.
- Analyze and discuss the communication strengths and weaknesses of major media and the concept of a “media neutral” approach.
- Evaluate, present, and discuss the strengths and weaknesses of various advertising strategies and plans in a professional manner