By the end of this course, students will be able to:
- Conduct their own marketing research and be competent buyers/users of marketing research
- Identify research needs and select the most suitable research methods
- Design the research instruments and a sampling approach to carry out marketing research
- Analyze quantitative data using the widely used software (SPSS)
- Interpret and present statistical findings to greatest effect
- Develop managerial recommendations based on insights from data analysis
By the end of this course, students will be able to:
- Analyze the power and impact of global and local challenges related to the nexus of 'digital disruption, demographic change and age diversity' on business and society in general;
- Explain the importance of collaborative transformative leadership in developing and implementing practical solutions which address some of these complex issues head on in an integrated, interdisciplinary and novel manner;
- Appreciate what it takes in terms of design thinking, business model development and innovation strategies to propose practical solutions that create real value for relevant stakeholders of participating client organizations;
- Articulate how selected leadership concepts such as transformational, collaborative leadership approaches can propel innovative problem solutions;
- Reflect effectively about their own leadership outlook and the way forward in terms of good self-leadership on the basis of an enhanced self-awareness enabled through the deployment of a relevant assessment instrument (with a focus on personal leadership development through feedback and coaching) as well as the (playful and project-based) acquisition of 21th century skills such as collaborative intelligence through impactful and innovative SMU-X projects.
By the end of this course, students will be able to:
- Explain the science behind the power of story.
- Explain core storytelling concepts, principles and frameworks.
- Create engaging, influential and memorable stories (and characters) for various audiences and media.
- Leverage the power of AI to create novel and compelling stories.
- Apply their their storytelling knowledge and skills to real-world projects.
By the end of this course, students will be able to:
- Explain the science behind the power of story.
- Explain core storytelling concepts, principles and frameworks.
- Create engaging, influential and memorable stories (and characters) for various audiences and media.
- Leverage the power of AI to create novel and compelling stories.
- Apply their their storytelling knowledge and skills to real-world projects.
By the end of this course and the stint in South Korea, students will be able to:
• Explain the science behind the power of story.
• Explain core storytelling concepts, principles and frameworks.
• Create engaging, motivational and memorable stories for various audiences and media.
• Apply their storytelling knowledge and skills to real-world projects.
• Increase their understanding of Korean business culture.
By the end of this course, students will be able to:
- Explain the science behind the power of story.
- Explain core storytelling concepts, principles and frameworks.
- Create engaging, influential and memorable stories (and characters) for various audiences and media.
- Apply their their storytelling knowledge and skills to real-world projects.
By the end of this course, students will be able to:
- Explain the main forces determining the relationships between business, government, and society.
- Identify the main forces determining the relationships between business, governments, and society in Singapore.
- Illustrate and evaluate major trade-offs between the shareholder view and the stakeholder view of the firm.
- Articulate principles governing corporate social responsibility.
- Discuss the Singapore style of corporate social responsibility.
- Analyze a number of topical fields surrounding today businesses, including the environment, and technological change.
By the end of this course, students will be able to:
- Explain the science behind the power of story.
- Explain core storytelling concepts, principles and frameworks.
- Create engaging, influential and memorable stories (and characters) for various audiences and media.
- Apply their their storytelling knowledge and skills to real-world projects.
By the end of this course, students will be able to:
- Explain the science behind the power of story.
- Explain core storytelling concepts, principles and frameworks.
- Create engaging, influential and memorable stories (and characters) for various audiences and media.
- Apply their their storytelling knowledge and skills to real-world projects.
Students will be trained in Six Sigma to the level of Greenbelt and will achieve certification of their Green Belt status by SMU. After taking this course, students will be able to:
- Explain the different elements of Six Sigma Deployment, including the change and leadership components necessary
- Explain the basics of LEAN improvement methods including simple value-stream mapping and identification of process waste
- Define, lead and manage small to medium-size process improvement projects using the DMAIC (Design, Measure, Analyze, Improve, Control) and DFSS (Design for Six Sigma) methods
- Identify and apply appropriate six-sigma and project management tools to effectively improve processes
- Operate within teams and within organizations to drive effective process improvements