By the end of this course, students will be able to:
- Analyze the power and impact of global and local challenges related to the nexus of 'digital disruption, demographic change and age diversity' on business and society in general;
- Explain the importance of collaborative transformative leadership in developing and implementing practical solutions which address some of these complex issues head on in an integrated, interdisciplinary and novel manner;
- Appreciate what it takes in terms of design thinking, business model development and innovation strategies to propose practical solutions that create real value for relevant stakeholders of participating client organizations;
- Articulate how selected leadership concepts such as transformational, collaborative leadership approaches can propel innovative problem solutions;
- Reflect effectively about their own leadership outlook and the way forward in terms of good self-leadership on the basis of an enhanced self-awareness enabled through the deployment of a relevant assessment instrument (with a focus on personal leadership development through feedback and coaching) as well as the (playful and project-based) acquisition of 21th century skills such as collaborative intelligence through impactful and innovative SMU-X projects.
Students proposed ideas and solutions to help address the various social needs faced by various social organisations.
The overall objective of this module is to equip students with core knowledge of appreciating what it takes to plan, design, build and sustain (mega) cities that are innovative and sustainable and to know the challenges of successfully 'selling' new smart city concepts amidst increasing competition in this field.
By the end of this course, students will be able to appreciate the following 4 areas:
a. Taxonomy of Innovative & Sustainable Cities
- Describe the core characteristics of a Smart City and respective concepts
- Explain the unique characteristics of each component and how it adds value to innovative and sustainable (smart) cities
b. Design of Innovative & Sustainable Cities
- Understand the planning and design principles of Innovative & Sustainable Cities Explain the workings of each component of Innovative & Sustainable Cities
c. In-depth study of selected (Mega) Cities
- Be familiar with the challenges of selected mega cities around the globe and understand how the smart city concept can add value in terms of livability
d. Commercialisation of the Smart City Concept
- Appreciate the challenges in successfully commercializing smart city concepts and applications
- Know some of the key players in the Singapore context which are involved in this service sector and establish network contacts
Identifying the various digital trends and developments of smart cities, students explored best practices and suggested innovative digital ideas and strategies for organisations across various industries. Students also looked into the commercialisation of such solutions and the management of various stakeholder groups in the long run.
By the end of this course, students will be able to:
- Apply design methodologies to designs "things".
- Develop an understanding of how businesses can be "designed" using the same design methodologies in order to implement the designed "things".
- Develop an appreciation of how to create designs for broader and varying contexts, that is, to be sensitive to human, societal needs and the physical environment.
Students investigated on whether *SCAPE was engaging youths in the right way and if their curated programmes and events resonate with the youths, including finding ways to attract youths to better utilise the space
Students proposed strategies to redesign community club spaces, programmes and courses to ensure that they are relevant and effective to their various target audience (young working adults, students, residents and families). In addition, students investigated and proposed ideas on how to redesign the estate's hawker centre to be clean, sustainable and environmentally friendly for residents with the aim to strengthen familial and communal bonds around traditional and healthy food.
Students proposed innovative ideas on how to increase spend and footfall of airside retail at Changi Airport Terminal 4.
Students suggested ideas to improve the hotel's customer journey touchpoints and experience, with a focus on the pre-arrival, arrival, departure and post-departure touchpoints.
With the aim to increase tourist arrivals from Singapore to a particular Asian city, students designed innovative approaches and strategies on how to improve the appeal of that city as a tourist destination for Singaporeans.
All firms have processes, most of which can be improved or optimized. Some of these processes include innovation, development, manufacturing, services, internal and external processes. The ability of managers to define, measure, improve and control processes is a key skill set and, combined with leadership, can enhance the success of a firm. In this course, students will develop a combination of practical tool knowledge and project management skills to effectively change and improve important processes. Students will also gain a strong theoretical and practical understanding of six sigma deployment and will have the opportunity to achieve SMU Six Sigma “Greenbelt” certification. Students will learn the DMAIC methodology (Design, Measure, Analyze, Improve, Control) and apply it in real projects. These projects will be sponsored by SMU, local SME’s and MNC’s. This course will also allow students to further develop and get feedback on the following SMU Graduate Learning Outcomes: disciplinary knowledge, critical thinking and problem solving, collaboration and leadership, communication, self-directed learning, and resilience. (See https://www.smu.edu.sg/programmes/graduate-learning-outcomes)
Students will be trained in Six Sigma to the level of Greenbelt and will achieve certification of their Green Belt status by SMU. After taking this course, students will be able to:
• Students will be trained in Six Sigma to the level of Greenbelt and will achieve certification of their Green Belt status by SMU. After taking this course,
students will achieve the following learning outcomes (LOs). Be able to:
LO1: Answer questions about Lean and Six Sigma approaches to process improvement, including DMAIC (Design, Measure, Analyze, Improve, Control), related change and project management, as well as organizational deployment
LO2: Analyze and solve problems in the context of process improvement
LO3: Collaborate effectively with team and client to manage process improvement projects
LO4: Communicate effectively in the context of process improvement
LO5: Plan and act for personal growth and development
LO6: Persevere and recover quickly in the face of disruptions and challenges
To minimise number of queries and be more efficient in tracing payment and communication, students reviewed the payment processes, identified various pain points and suggested improvements that could help save time and effort for the Finance department.
Students investigated current operations of the various hotel properties, and suggested best practices and ways to streamline their processes.
Students investigated the outlet's current customer flow and staff engagement, and suggested a staff roster that could efficently lead to an increase in sales.
By the end of this course, students will be able to:
- Describe the foundations of sustainability, including the Sustainable Development Goals
- Explain the drivers of, and barriers to, sustainability for corporations, both in Business-to-Consumer (B2C) and Business-to-Business (B2B) industries
- Describe sustainability attributes of different Asian markets, and make targeted market-entry recommendations for a specific product
- Explain a real-world supply chain and specific sustainability opportunities within
- Conduct thorough research on customers to understand their needs and pain points
- Segment customers according to needs, pain-points, and sustainability journeys
- Develop a value proposition, based on a platform of sustainability, for a selected customer segment
- Develop a marketing tool kit to help customers increase their onward sales
To increase the demand of Vitamin D enriched eggs, students proposed a communication toolkit for egg producers in various markets in Asia to illustrate to their suppliers and customers the goodness of such fortified produce, the sustainable impact and financial savings.
By the end of this course, students will be able to:
- Develop mock prototypes of their products or services
- Understand who are "lead users" or "early-evangelist" consumers
- Develop networking strategy to reach "lead users" or "early-evangelist" consumers
- Develop simultaneous trials to get feedback from "lead users" or "early-evangelist" consumers
- Understand the drivers of roles and incentives for a new business team
- Know when to pivot a new business idea
- Understand how to outline a business and revenue model for an early stage idea
- Present their market-validated new business idea to external audience on social funding platforms like Kickstarter as well as present their business idea to investors and industry experts
Students developed entrepreneurial solutions to business problems that are customer-centric and commercially viable, which include producing mock prototypes of the product or service, to the start-up.
By the end of this course, students will be able to:
- Assess the topology of differences in operating environments across different countries of Asia and their implication for multinational strategy and operationalisation.
- Evaluate the source of a multinational's competitive advantages and its capability to exploit them in foreign markets.
- Evaluate alternative strategies of a multinational to ensure sustained engagement across and within foreign markets.
- Understand the role of the constituent entities that comprise the global operating model of a multinational.
- Analyse the administrative structures of a multinational as to its ability to mediate the forward and reverse transfer of complex knowledge so as to sustain multinational commitment to foreign markets.
- Appreciate the challenges and develop technique for working internationally within MNC cross-cultural teams.
- Integrate learnings from other business and management courses into the international context as one devise a market entry solution for an actual company.
- Most importantly, understand the different expectations between the protective bubble of university and the Real World of industry across a range of dimensions so you will have a greater probability of performing more effectively "out of the gate" when entering the workforce.
Working in virtual teams with other students from various institutions organised by X-culture, students proposed go-to-market strategies to a variety of organisations based overseas.
By the end of this course, students will be able to:
- Identify key issues in the strategic management of public issues
- Discuss and contrast different approaches to public issue campaigns
- Frame issues to be relevant to different stakeholders
- Assess the relationship between policy inputs and campaign outcomes
- Formulate frameworks for citizen engagement and change management
According to a World Health Organisation report in 2018, road traffic injuries are now the leading cause of death for children and young adults aged 5-29 years. Since implementing the national helmet law in 2007, Vietnam has saved an estimated USD 3.5 billion in medical costs and lost output, and an estimated 500,000 head injuries and 15,000 fatalities have been prevented, according to the National Traffic Safety Committee. Statistics show that 75.8% of road accidents in Vietnam are motorcycle-related. Although the child helmet law was passed in 2010, child helmet use is still low. The Vietnamese Government is committed to increase child helmet wearing to over 80% by 2030. Working closely with AIPF on this issue, students identified key issues in the strategic management of such policies, and proposed communication strategies and campaign plans that encourage citizen engagement and change management.
By the end of this course, students will be able to:
- Reach strategic decisions via research, analysis, thought and informed judgment.
- Create, analyse, and apply basic forms of consumer research.
- Demonstrate basic market segmentation, target audience profiling, and brand positioning skills.
- Create a basic advertising strategy statement, creative brief and positioning statement.
- Analyse and discuss the communication strengths and weaknesses of major media and the concept of a "media neutral" approach.
- Evaluate, present, and discuss the strengths and weaknesses of various advertising strategies and plans in a professional manner.
Students proposed innovative ways and ideas to increase Scene Shang's brand awareness and market share in Singapore, including suggesting proposals on their current marketing and outreach initiatives that can better resonate with the target audience in Singapore.
Students proposed ideas to redefine SMU's value propositions, brand position, to convince prospects and their parents to apply and readily accept SMU as the university of choice.
Students evaluated the company's current brand strategies and current customers' perceptions, and suggested ideas on how to refresh the brand in order to appeal to more affluent Singaporeans, as well as people in Southeast Asia and Australia.
By the end of this course, students will be able to:
- Assess a business problem and/or opportunity from the current business environment, including new and untapped markets
- Design interdisciplinary solutions to address the business challenge or future opportunities by considering strategy, marketing, operations, organization, finance, and communication
- Reason critically through the solution process with appropriate modes of analysis
- Describe the solution's implementation plans and processes with regard to the firm's existing strategy, market, and organization
- Apply a variety of approaches to engage with busy business executives to obtain guidance and information, as well as, secure their buy-in to your ideas
With the aim to grow the business in Singapore, students investigated the landscape and target customer segments that Timperio was working in, and proposed various holistic and comprehensive business plans (branding, marketing, financial, channels etc) that the business could adopt in the short and long term.
Facing challenges to engage and attract customers, students proposed offline and online business strategies on how Zenxin can expand their business and capture new untapped markets.
Students proposed ideas and proposals to increase DMK's brand awareness locally among the younger generation, as well as to improve on the value offered to DMK shoppers using smarter technology on their e-commerce site.
Being new to the market, students proposed various outreach and marketing efforts to their targeted audience, including suggesting a short and long term marketing and business plans of their edible cutlery.
Students researched into the beauty services industries in the neighbouring countries, and provided an analysis on which countries presents the greatest opportunities and lowest risks for the beauty company's overseas expansion efforts.