By the end of this course, students will be able to:
- Identify key issues in the strategic management of public issues
- Discuss and contrast different approaches to public issue campaigns
- Frame issues to be relevant to different stakeholders
- Assess the relationship between policy inputs and campaign outcomes
- Formulate frameworks for citizen engagement and change management
According to a World Health Organisation report in 2018, road traffic injuries are now the leading cause of death for children and young adults aged 5-29 years. Since implementing the national helmet law in 2007, Vietnam has saved an estimated USD 3.5 billion in medical costs and lost output, and an estimated 500,000 head injuries and 15,000 fatalities have been prevented, according to the National Traffic Safety Committee. Statistics show that 75.8% of road accidents in Vietnam are motorcycle-related. Although the child helmet law was passed in 2010, child helmet use is still low. The Vietnamese Government is committed to increase child helmet wearing to over 80% by 2030. Working closely with AIPF on this issue, students identified key issues in the strategic management of such policies, and proposed communication strategies and campaign plans that encourage citizen engagement and change management.
By the end of this course, students will be able to:
- Explain the key principles of storytelling for brands and organizations.
- Create authentic, engaging stories for various audiences and media.
- Unearth the consumer, brand and cultural insights that form the basis of good stories.
- Develop their creativity.
Students created story frameworks and storyboard ideas for the organisations' brands and their product offerings.
By the end of this course, students will be able to do the following:
Leadership:
- Appreciate the value of experience and action-based learning that integrates understanding of major leadership paradigms and leadership theories from an inter-disciplinary perspective.
- Engage analytical, problem-solving & reasoning skills to critically appraise various theories and perspectives of leadership.
- Apply the various leadership traits and behavior as well as different leadership style such as charismatic & transformational leadership, principles of stewardship & servant leadership, collaborative, authentic leadership and other such recent leadership approaches in a VUCA world.
- Appreciate being open-minded & sensitive to individual differences and embrace uncertainties.
- Understand how leaders can set or influence the ethical tone by applying Kohlberg's model of moral development.
- Learn more about leadership through their group project work, class activities, readings, etc.
Teams and Groups:
- Understand major theories and perspectives of group dynamics and group leadership.
- Learn more about teamwork processes through working on a real-life group project with an industry or community partner.
- Throughout the group project students will learn to collaborate and employ innovative skills in using their expertise, knowledge to contribute to the needs of the partnering industry or community based organization.
- Understand different methods of communication and appreciate how to effectively communicate and manage conflict, if any, and learn to overcome challenges within their respective group as well as with their respective external stakeholders.
- Develop a detailed work schedule and strategies among teams, and understand how to form, lead and manage work teams.
- Acquire some level of resilience through self-directed and group-directed learning that includes embracing uncertainties, overcoming challenges, etc.
Students researched and suggested ideas to improve disadvantaged communities through sustainable engineering solutions.
Students suggested ideas on how to approach taboo issues relating to funerals and death, and how Solace is able to change such perspectives into doing good for the community at large.
Students proposed ideas and strategies on how Iron Nori can increase awareness regarding employing individuals with special needs, a cause the company has been advocating. Correspondingly, students evaluated and suggested ways on how the company can find ways to attract customers to their restaurants.
Singapore Fashion Runway (SFR) is a social enterprise that nurtures people with special needs/ disadvantaged groups through its Fashion for a Social Cause movement. Through our enterprise, the disadvantaged communities learn about Creative arts (design, art, crafts-making and photography), Performing arts (modelling, dance, singing and public speaking) and/ or Entrepreneurship (retail management, events management and online business), so that their talents are presented in our Singapore Fashion Runway shows. Students proposed ideas and strategies to optimise the SFR centre to different stakeholders, promote the 'Fashion for a Social Cause' movement, and to train/prepare persons with disabilities in managing the SFR convenience store and suggested ways to keep the store sustainable.
Students provided perspectives and developed outreach plans to education institutions on Air Amber's Responcity programme -- an innovative social emotional learning programme that develops, measures, and assesses critical thinking skills in youths.
The overall objective of this module is to equip students with core knowledge of appreciating what it takes to plan, design, build and sustain (mega) cities that are innovative and sustainable and to know the challenges of successfully 'selling' new smart city concepts amidst increasing competition in this field.
By the end of this course, students will be able to appreciate the following 4 areas:
a. Taxonomy of Innovative & Sustainable Cities
- Describe the core characteristics of a Smart City and respective concepts
- Explain the unique characteristics of each component and how it adds value to innovative and sustainable (smart) cities
b. Design of Innovative & Sustainable Cities
- Understand the planning and design principles of Innovative & Sustainable Cities Explain the workings of each component of Innovative & Sustainable Cities
c. In-depth study of selected (Mega) Cities
- Be familiar with the challenges of selected mega cities around the globe and understand how the smart city concept can add value in terms of livability
d. Commercialisation of the Smart City Concept
- Appreciate the challenges in successfully commercializing smart city concepts and applications
- Know some of the key players in the Singapore context which are involved in this service sector and establish network contacts
Identifying the various digital trends and developments of smart cities, students explored best practices and suggested innovative digital ideas and strategies for organisations across various industries. Students also looked into the commercialisation of such solutions and the management of various stakeholder groups in the long run.
By the end of this course, students will be able to:
- Describe the foundations of sustainability, including the Sustainable Development Goals
- Explain the drivers of, and barriers to, sustainability for corporations, both in Business-to-Consumer (B2C) and Business-to-Business (B2B) industries
- Describe sustainability attributes of different Asian markets, and make targeted market-entry recommendations for a specific product
- Explain a real-world supply chain and specific sustainability opportunities within
- Conduct thorough research on customers to understand their needs and pain points
- Segment customers according to needs, pain-points, and sustainability journeys
- Develop a value proposition, based on a platform of sustainability, for a selected customer segment
- Develop a marketing tool kit to help customers increase their onward sales
To increase the demand of Vitamin D enriched eggs, students proposed a communication toolkit for egg producers in various markets in Asia to illustrate to their suppliers and customers the goodness of such fortified produce, the sustainable impact and financial savings.
All firms have processes, most of which can be improved or optimized. Some of these processes include innovation, development, manufacturing, services, internal and external processes. The ability of managers to define, measure, improve and control processes is a key skill set and, combined with leadership, can enhance the success of a firm. In this course, students will develop a combination of practical tool knowledge and project management skills to effectively change and improve important processes. Students will also gain a strong theoretical and practical understanding of six sigma deployment and will have the opportunity to achieve SMU Six Sigma “Greenbelt” certification. Students will learn the DMAIC methodology (Design, Measure, Analyze, Improve, Control) and apply it in real projects. These projects will be sponsored by SMU, local SME’s and MNC’s. This course will also allow students to further develop and get feedback on the following SMU Graduate Learning Outcomes: disciplinary knowledge, critical thinking and problem solving, collaboration and leadership, communication, self-directed learning, and resilience. (See https://www.smu.edu.sg/programmes/graduate-learning-outcomes)
Students will be trained in Six Sigma to the level of Greenbelt and will achieve certification of their Green Belt status by SMU. After taking this course, students will be able to:
• Students will be trained in Six Sigma to the level of Greenbelt and will achieve certification of their Green Belt status by SMU. After taking this course,
students will achieve the following learning outcomes (LOs). Be able to:
LO1: Answer questions about Lean and Six Sigma approaches to process improvement, including DMAIC (Design, Measure, Analyze, Improve, Control), related change and project management, as well as organizational deployment
LO2: Analyze and solve problems in the context of process improvement
LO3: Collaborate effectively with team and client to manage process improvement projects
LO4: Communicate effectively in the context of process improvement
LO5: Plan and act for personal growth and development
LO6: Persevere and recover quickly in the face of disruptions and challenges
To minimise number of queries and be more efficient in tracing payment and communication, students reviewed the payment processes, identified various pain points and suggested improvements that could help save time and effort for the Finance department.
Students investigated current operations of the various hotel properties, and suggested best practices and ways to streamline their processes.
Students investigated the outlet's current customer flow and staff engagement, and suggested a staff roster that could efficently lead to an increase in sales.
By the end of this course, students will be able to:
- Apply design methodologies to designs "things".
- Develop an understanding of how businesses can be "designed" using the same design methodologies in order to implement the designed "things".
- Develop an appreciation of how to create designs for broader and varying contexts, that is, to be sensitive to human, societal needs and the physical environment.
Students investigated on whether *SCAPE was engaging youths in the right way and if their curated programmes and events resonate with the youths, including finding ways to attract youths to better utilise the space
Students proposed strategies to redesign community club spaces, programmes and courses to ensure that they are relevant and effective to their various target audience (young working adults, students, residents and families). In addition, students investigated and proposed ideas on how to redesign the estate's hawker centre to be clean, sustainable and environmentally friendly for residents with the aim to strengthen familial and communal bonds around traditional and healthy food.
Students proposed innovative ideas on how to increase spend and footfall of airside retail at Changi Airport Terminal 4.
Students suggested ideas to improve the hotel's customer journey touchpoints and experience, with a focus on the pre-arrival, arrival, departure and post-departure touchpoints.
With the aim to increase tourist arrivals from Singapore to a particular Asian city, students designed innovative approaches and strategies on how to improve the appeal of that city as a tourist destination for Singaporeans.
By the end of this course, students will be able to:
- Analyze the power and impact of global and local challenges related to the nexus of 'digital disruption, demographic change and age diversity' on business and society in general;
- Explain the importance of collaborative transformative leadership in developing and implementing practical solutions which address some of these complex issues head on in an integrated, interdisciplinary and novel manner;
- Appreciate what it takes in terms of design thinking, business model development and innovation strategies to propose practical solutions that create real value for relevant stakeholders of participating client organizations;
- Articulate how selected leadership concepts such as transformational, collaborative leadership approaches can propel innovative problem solutions;
- Reflect effectively about their own leadership outlook and the way forward in terms of good self-leadership on the basis of an enhanced self-awareness enabled through the deployment of a relevant assessment instrument (with a focus on personal leadership development through feedback and coaching) as well as the (playful and project-based) acquisition of 21th century skills such as collaborative intelligence through impactful and innovative SMU-X projects.
Students proposed ideas and solutions to help address the various social needs faced by various social organisations.
In collaboration with an industry partner, this course seeks to
(a) provide an understanding of the theoretical and empirical work on studies of older adults and relevant areas (e.g., global ageing phenomenon, major theories of aging, ageism, retirement, concept of social connectedness, active and successful aging, social policies, economics of ageing, ethical issues in ageing) conducted to date by scholars in gerontology;
(b) address issues (e.g., interdisciplinary collaboration to address societal impact of an aging population) at the individual, organizational and national level that might enhance or hamper social connectedness.
(c) engage SMU students in collaborative project proposals to solve client-centered problems related to designing community space to help older adults stay socially connected and enjoy a meaningful and enriching life.
Working with Lien's Foundation partners (Alzheimer's Disease Association, Touch Community Services, Blossom Seeds, Montfort Care), students researched into the concerns in the ageing space (active ageing and dementia patients and their caregivers), and proposed ideas to promote social connectedness amongst seniors and caregivers.
By the end of this course, students will be able to:
- Identify key issues in the strategic management of public issues
- Discuss and contrast different approaches to public issue campaigns
- Frame issues to be relevant to different stakeholders
- Assess the relationship between policy inputs and campaign outcomes
- Formulate frameworks for citizen engagement and change management
According to a World Health Organisation report in 2018, road traffic injuries are now the leading cause of death for children and young adults aged 5-29 years. Since implementing the national helmet law in 2007, Vietnam has saved an estimated USD 3.5 billion in medical costs and lost output, and an estimated 500,000 head injuries and 15,000 fatalities have been prevented, according to the National Traffic Safety Committee. Statistics show that 75.8% of road accidents in Vietnam are motorcycle-related. Although the child helmet law was passed in 2010, child helmet use is still low. The Vietnamese Government is committed to increase child helmet wearing to over 80% by 2030. Working closely with AIPF on this issue, students identified key issues in the strategic management of such policies, and proposed communication strategies and campaign plans that encourage citizen engagement and change management.