The overall objective of this module is to equip students with core knowledge of appreciating what it takes to plan, design, build and sustain (mega) cities that are innovative and sustainable and to know the challenges of successfully 'selling' new smart city concepts amidst increasing competition in this field.
By the end of this course, students will be able to appreciate the following 4 areas:
a. Taxonomy of Innovative & Sustainable Cities
- Describe the core characteristics of a Smart City and respective concepts
- Explain the unique characteristics of each component and how it adds value to innovative and sustainable (smart) cities
b. Design of Innovative & Sustainable Cities
- Understand the planning and design principles of Innovative & Sustainable Cities Explain the workings of each component of Innovative & Sustainable Cities
c. In-depth study of selected (Mega) Cities
- Be familiar with the challenges of selected mega cities around the globe and understand how the smart city concept can add value in terms of livability
d. Commercialisation of the Smart City Concept
- Appreciate the challenges in successfully commercializing smart city concepts and applications
- Know some of the key players in the Singapore context which are involved in this service sector and establish network contacts
By the end of this course, students will be able to do the following:
Leadership:
- Appreciate the value of experience and action-based learning that integrates understanding of major leadership paradigms and leadership theories from an inter-disciplinary perspective.
- Engage analytical, problem-solving & reasoning skills to critically appraise various theories and perspectives of leadership.
- Apply the various leadership traits and behavior as well as different leadership style such as charismatic & transformational leadership, principles of stewardship & servant leadership, collaborative, authentic leadership and other such recent leadership approaches in a VUCA world.
- Appreciate being open-minded & sensitive to individual differences and embrace uncertainties.
- Understand how leaders can set or influence the ethical tone by applying Kohlberg's model of moral development.
- Learn more about leadership through their group project work, class activities, readings, etc.
Teams and Groups:
- Understand major theories and perspectives of group dynamics and group leadership.
- Learn more about teamwork processes through working on a real-life group project with an industry or community partner.
- Throughout the group project students will learn to collaborate and employ innovative skills in using their expertise, knowledge to contribute to the needs of the partnering industry or community based organization.
- Understand different methods of communication and appreciate how to effectively communicate and manage conflict, if any, and learn to overcome challenges within their respective group as well as with their respective external stakeholders.
- Develop a detailed work schedule and strategies among teams, and understand how to form, lead and manage work teams.
- Acquire some level of resilience through self-directed and group-directed learning that includes embracing uncertainties, overcoming challenges, etc.
In collaboration with an industry partner, this course seeks to
(a) provide an understanding of the theoretical and empirical work on studies of older adults and relevant areas (e.g., global ageing phenomenon, major theories of aging, ageism, retirement, concept of social connectedness, active and successful aging, social policies, economics of ageing, ethical issues in ageing) conducted to date by scholars in gerontology;
(b) address issues (e.g., interdisciplinary collaboration to address societal impact of an aging population) at the individual, organizational and national level that might enhance or hamper social connectedness.
(c) engage SMU students in collaborative project proposals to solve client-centered problems related to designing community space to help older adults stay socially connected and enjoy a meaningful and enriching life.
In collaboration with an industry partner, this course seeks to
(a) provide an understanding of the theoretical and empirical work on studies of older adults and relevant areas (e.g., global ageing phenomenon, major theories of aging, ageism, retirement, concept of social connectedness, active and successful aging, social policies, economics of ageing, ethical issues in ageing) conducted to date by scholars in gerontology;
(b) address issues (e.g., interdisciplinary collaboration to address societal impact of an aging population) at the individual, organizational and national level that might enhance or hamper social connectedness.
(c) engage SMU students in collaborative project proposals to solve client-centered problems related to designing community space to help older adults stay socially connected and enjoy a meaningful and enriching life.
By the end of the course, students will be able to:
- Describe the key characteristics of the digital media landscape and digital platforms.
- Explain platform and agile strategy.
- Analyze the platform strategies of game-changing firms.
- Effectively apply platform strategy and reframing to solve real-world business challenges.
By the end of this course, students will be able to:
- Assess a business problem and/or opportunity from the current business environment, including new and untapped markets
- Design interdisciplinary solutions to address the business challenge or future opportunities by considering strategy, marketing, operations, organization, finance, and communication
- Reason critically through the solution process with appropriate modes of analysis
- Describe the solution's implementation plans and processes with regard to the firm's existing strategy, market, and organization
- Apply a variety of approaches to engage with busy business executives to obtain guidance and information, as well as, secure their buy-in to your ideas
By the end of the course, students will be able to:
- Understand the implications of the Internet, mobile and information technological advances on the traditional dynamics of business, commerce and marketing and their impact on product, pricing, distribution channels and on advertising
- Understand the differences and similarities in online consumer behaviour with respect to traditional offline consumer behaviour and how increasing consumer control is changing the marketing landscape
- Understand state of the art academic research in the area of digital marketing, and how it can be practically applied in the Internet and mobile worlds
- Analyse and assess technological advances in digital media and how they affect our decisions as Marketing Managers
- Formulate and persuasively communicate rigorous and practical solutions to commonly faced online marketing problems across industries
- Understand how to integrate online marketing into an overall marketing strategy
- Understand commonly used quantitative techniques to evaluate digital marketing Return on Investment (ROI) for various online customer acquisition tools (e.g. paid search and SEO) and engagement channels (e.g. social media) to best engage with target audiences and achieve your marketing objectives
By the end of this course, students will be able to:
- Reach strategic decisions via research, analysis, thought and informed judgment.
- Create, analyse, and apply basic forms of consumer research.
- Demonstrate basic market segmentation, target audience profiling, and brand positioning skills.
- Create a basic advertising strategy statement, creative brief and positioning statement.
- Analyse and discuss the communication strengths and weaknesses of major media and the concept of a "media neutral" approach.
- Evaluate, present, and discuss the strengths and weaknesses of various advertising strategies and plans in a professional manner.
By the end of the course, students will be able to:
- Describe the digital customer and explain the impact of digital buying behaviour on the digital ecosystem
- Manage digital advertising platforms and develop programmatic advertising strategies
- Demonstrate how the programmatic advertising ecosystem functions and the role of the demand-side platform, supply-side platform, real-time bidding, and retargeting
- Develop and use the right digital advertising channels to optimize the marketing objectives
- Analyse and measure the impacts of digital advertising campaigns using Google Analytics Reports
By the end of this course, students will be able to:
- Apply design methodologies to designs "things".
- Develop an understanding of how businesses can be "designed" using the same design methodologies in order to implement the designed "things".
- Develop an appreciation of how to create designs for broader and varying contexts, that is, to be sensitive to human, societal needs and the physical environment.