By the end of the course, students will be able to:
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Explain the key drivers of the creative industries.
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Explain the business models of cultural content producers.
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Explain the key features of the creator economy and social media entertainment.
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Explain how place and culture influence the succcess of the creative industries.
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Apply their knowledge and skills to a real-world client project.
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Develop networking and communication skills through interactions with company executives and
company visits.
By the end of this course, students will be able to:
• Explain and examine the idea generation processes involved in new product development.
• Create and evaluate new ideas that tap into market opportunities.
• Create, analyse, and evaluate the financial potential and risk of their ideas.
• Develop a flair for effectively presenting their ideas.
By the end of this course, students will be able to:
• Explain and examine the idea generation processes involved in new product development.
• Create and evaluate new ideas that tap into market opportunities.
• Create, analyse, and evaluate the financial potential and risk of their ideas.
• Develop a flair for effectively presenting their ideas.
By the end of this course, students will be able to:
• Explain and examine the idea generation processes involved in new product development.
• Create and evaluate new ideas that tap into market opportunities.
• Create, analyse, and evaluate the financial potential and risk of their ideas.
• Develop a flair for effectively presenting their ideas.
By the end of this course, students will be able to:
• Explain and examine the idea generation processes involved in new product development.
• Create and evaluate new ideas that tap into market opportunities.
• Create, analyse, and evaluate the financial potential and risk of their ideas.
• Develop a flair for effectively presenting their ideas.
By the end of this course, students will be able to:
• Demonstrate a comprehensive understanding of firms’ competitive advantage
• Apply analytical techniques for diagnosing strategy formulation, including industry structure, resources, and
business/corporate strategies
• Apply analytical techniques for diagnosing strategy implementation, including corporate governance,
structure, and strategic leadership
• Identify strategic issues and design appropriate courses of action
By the end of this course, students will be able to:
• Demonstrate a comprehensive understanding of firms’ competitive advantage
• Apply analytical techniques for diagnosing strategy formulation, including industry structure, resources, and
business/corporate strategies
• Apply analytical techniques for diagnosing strategy implementation, including corporate governance,
structure, and strategic leadership
• Identify strategic issues and design appropriate courses of action
By the end of this course, students will be able to:
• Demonstrate a comprehensive understanding of firms’ competitive advantage
• Apply analytical techniques for diagnosing strategy formulation, including industry structure, resources, and
business/corporate strategies
• Apply analytical techniques for diagnosing strategy implementation, including corporate governance,
structure, and strategic leadership
• Identify strategic issues and design appropriate courses of action
By the end of this course, students will be able to:
• Demonstrate a comprehensive understanding of firms’ competitive advantage
• Apply analytical techniques for diagnosing strategy formulation, including industry structure, resources, and
business/corporate strategies
• Apply analytical techniques for diagnosing strategy implementation, including corporate governance,
structure, and strategic leadership
• Identify strategic issues and design appropriate courses of action
By the end of this course, students will be able to:
• Describe basic societal concepts and frameworks on sustainability and be able to guide a corporate’s
sustainability-based product and/or service design with these frameworks.
• Conduct a strategic and/or market assessment for a specific product, including the manner of
orientation (towards sustainability) of selected consumer markets (including overseas ones). This may
include conducting qualitative and secondary research on potential customers.
• Identify and solve a problem of how corporations can become more sustainable by innovating to meet
consumer needs. Specifically, design a value proposition via design thinking for a selected customer
segment, including the devising of a strategy to improve the product’s acceptance by the firm’s
potential customers and its broader market.
