By the end of this course, students will be able to:
1. Disciplinary and Multidisciplinary Knowledge
a. Articulate how the science of storytelling can be harnessed together with generative AI to change perceptions, beliefs, and behaviors
2. Intellectual and Creative Skills
a. Conceptualize and create narrative films/storyboards using the latest Generative AI tools.
b. Demonstrate competence in using AI prompts to achieve desired creative outputs from Large Language Models and Diffusion Models
3. Personal Mastery
a. Develop empathy through understanding the perspectives and experiences of stakeholders
By the end of this course, students will be able to:
- Describe the paradox in the relationship between strategy and strategic change.
- Analyze challenges related to the strategic interaction with competitors, complementors or other players, especially in the digital transformation process.
- Explain the strategic change issues related to disruptive innovation threats, in particular, new digital technologies and digital business models.
- Explain the management issues in turnaround, transformation and continuous renewal process, and apply managerial knowledge and tools to the digital transformation process.
- Propose logical and feasible action plans for successful strategic change and digital transformation.
By the end of the course, students will be able to:
- Understand the implications of the Internet, mobile and information technological advances on the traditional dynamics of business, commerce and marketing and their impact on product, pricing, distribution channels and on advertising
- Understand the differences and similarities in online consumer behaviour with respect to traditional offline consumer behaviour and how increasing consumer control is changing the marketing landscape
- Analyse and assess technological advances in digital media and how they affect our decisions as Marketing Managers
- Formulate and persuasively communicate rigorous and practical solutions to commonly faced online marketing problems across industries
- Understand how to integrate online marketing into an overall marketing strategy
- Understand commonly used quantitative techniques to evaluate digital marketing Return on Investment (ROI) for various online customer acquisition tools (e.g. paid search and SEO) and engagement channels (e.g. social media) to best engage with target audiences and achieve your marketing objectives
This course is designed to provide students with the intellectual foundation as well as experience of the new product development process. To develop intellectual foundations, students are expected to read the textbook, prepare for case studies, and participate in the class discussions. In addition, to get a real life experience of the new product development process, the students will work in groups for a semester long project. In the project they will identify a customer problem, propose a solution, test the solution and develop a plan for launching the product. At the end of the semester, the students can expect to have a richer understanding of the new product development process and be equipped with the state of the art tools and techniques that are essential for developing and launching new products.
By the end of this course, students will be able to:
• Explain and examine the idea generation processes involved in new product development.
• Create and evaluate new ideas that tap into market opportunities.
• Create, analyse, and evaluate the financial potential and risk of their ideas.
• Develop a flair for effectively presenting their ideas.
By the end of this course, students will be able to:
- Appreciate the significance of investing in initiatives that not only provide financial returns but also create positive social and environmental impacts;
- Understand the core principles of sustainable and impact investing and how they differ from traditional venture capital / private equity investment approaches;
- Develop proficiency in evaluating investments using ESG criteria and impact measurement tools;
- Solve a real-world investment challenge faced by the sustainable and impact investment space;
- Understand and conduct research on their given industries and develop insights in the regional and global landscape;
- Ideate on actionable solutions that can address key funding, operational or business model challenges;
- Develop a sustainable and/or impact-driven strategy that can improve the financial and impact performance of the company.
By the end of this course, students will learn to:
- Assess the current state of the business related to:
- Engage, sell and serve the company’s target audience.
- The company’s digital readiness
- The business problem and/or opportunities from the current business environment, including uncovering new and untapped markets by developing digital business assessment tools
- Find out how digital transformation has or will impact the related industry and business
- Uncover insights on the company’s current and new customers
- Analyze and identify the right digital business transformation strategies that the company can adopt to compete and win over time
- Gain regional business experience, cross cultural understanding, networking and communication skills
By the end of this course, students will be able to:
- Assess a business problem and/or opportunity from the current business environment, including new and untapped markets
- Design interdisciplinary solutions to address the business challenge or future opportunities by considering strategy, marketing, operations, organization, finance, and communication
- Reason critically through the solution process with appropriate modes of analysis
- Describe the solution's implementation plans and processes with regard to the firm's existing strategy, market, and organization
- Apply a variety of approaches to engage with busy business executives to obtain guidance and information, as well as, secure their buy-in to your ideas
By the end of this course, students will be able to:
- Describe basic societal concepts and frameworks on sustainability and be able to guide a corporate's sustainability-based product and/or service design with these frameworks.
- Conduct a strategic and/or market assessment for a specific product, including the manner of orientation (towards sustainability) of selected consumer markets (including overseas ones). This may include conducting qualitative and secondary research on potential customers.
- Identify and solve a problem of how corporations can become more sustainable by innovating to meet consumer needs. Specifically, design a value proposition via design thinking for a selected customer segment, including the devising of a strategy to improve the product's acceptance by the firm's potential customers and its broader market.
By the end of this course, students will be able to:
- Analyze the power and impact of global and local challenges related to digital disruption and demographic change on business and society in general;
- Explain the importance of collaborative transformative leadership in addressing some of these complex issues head on in an integrated, interdisciplinary and novel manner, bringing about transformational, out-of-the box solutions;
- Appreciate what it takes in terms of design thinking to propose user-centred solutions, that create real value for stakeholders of participating client organizations;
- Articulate how selected leadership concepts such as transformational, collaborative leadership approaches can propel innovative problem solutions;
- Reflect effectively about their own leadership outlook and the acquisition of 21th century skills such as collaborative intelligence, through impactful and innovative SMU-X projects
The overall objective of this module is to equip students with core knowledge of appreciating what it takes to plan, design, build and sustain (mega) cities that are innovative and sustainable and to know the challenges of successfully 'selling' new smart city concepts amidst increasing competition in this field.
By the end of this course, students will be able to appreciate the following 4 areas:
- Taxonomy of Innovative & Sustainable Cities
- Describe the core characteristics of a Smart City and respective concepts
- Explain the unique characteristics of each component and how it adds value to innovative and sustainable (smart) cities
- Design of Innovative & Sustainable Cities
- Understand the planning and design principles of Innovative & Sustainable Cities
- Explain the workings of each component of Innovative & Sustainable Cities
- In-depth study of selected (Mega) Cities
- Be familiar with the challenges of selected mega cities around the globe and understand how the smart city concept can add value in terms of livability Commercialisation of the Smart City Concept
- Appreciate the challenges in successfully commercializing smart city concepts and applications
- Know some of the key players in the Singapore context which are involved in this service sector and establish network contacts
Note: Central to this course is a SMU-X group project that takes the form of an action-based and experiential assignment, where student groups work with a partner organization with the aim of achieving innovative solutions for the organization. Based on this experiential learning, students will gain acquire practical Smart City-related competencies.