This course introduces students to the theoretical concepts and analytical tools required for formulating and implementing appropriate strategies that affect the enduring success of the entire organization. Topics covered include external and internal environmental analyses, business-level strategies, corporate-level strategies, competitive dynamics, and special topics such as global strategy. This course emphasizes the application of theory to the real world strategic issues. Students are encouraged to synthesize knowledge from other business courses into a comprehensive understanding of competitive advantage.
By the end of this course, students will be able to:
• Demonstrate a comprehensive understanding of firms’ competitive advantage
• Apply analytical techniques for diagnosing strategy formulation, including industry structure, resources, and
business/corporate strategies
• Apply analytical techniques for diagnosing strategy implementation, including corporate governance,
structure, and strategic leadership
• Identify strategic issues and design appropriate courses of action
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