Strategic Communications in Asia

By the end of this course, students will be able to:

• Understand the political social and cultural factors that influence corporate communication in different countries in Asia
• Apply the principles and theories of intercultural communication when examining the industry practices
• Analyze the effectiveness of different strategies when engaging with multicultural, multi-ethnic stakeholders in today's technologically driven business environments
• Gain valuable insights from guest speakers who manage communication in Asia-Pacific Integrate many communication modules and apply knowledge to align business objectives and communication strategies for effective engagement with the highly diverse Asian audience.