Storytelling is a timeless skill. In the business world, storytelling is essential for helping organizations, brands and leaders to connect with, persuade and inspire their audiences. Drawing from diverse fields such as neuroscience, psychology and data science, this course will equip students with the concepts, frameworks, tools and skills to become masterful storytellers. In addition, they will learn how to harness AI (e.g. ChatGPT) to create novel and compelling stories and characters. Last but not least, they will have the opportunity to apply what they have learnt to a real-time, real-world client project.
By the end of this course, students will be able to:
- Explain the science behind the power of story.
- Explain core storytelling concepts, principles and frameworks.
- Create engaging, influential and memorable stories (and characters) for various audiences and media.
- Leverage the power of AI to create novel and compelling stories.
- Apply their their storytelling knowledge and skills to real-world projects.
Students created story frameworks and storyboard ideas for the organisations' brands and their product offerings.