Course Description
Human beings have been telling stories for centuries. But now, Generative AI is making it possible for people
to seamlessly bridge the gap between a story idea and its execution. This course will teach you how to
combine the science of storytelling with Generative AI tools to create compelling and impactful stories for
organizations and brands, so as to engage, persuade, and inspire audiences. In addition, you will have the
opportunity to apply what you have learnt to a real-time, real-world client project.
Learning Objectives
By the end of this course, students should be able to: Disciplinary and Multidisciplinary Knowledge
- Articulate how the science of storytelling can be harnessed together with Generative AI to change attitudes, beliefs and behaviors.
Intellectual and Creative Skills
- Conceptualize and create narrative films/storyboards using the latest Generative AI tools.
- Demonstrate competence in using AI prompts to achieve desired outputs from Large Language Models and Diffusion Models.
Personal Mastery
- Develop empathy and perspective-taking through unearthing consumer narratives and insights.
Lee Kong Chian School of Business
School Term
AY2024/25 TERM 2
Course Code
COR-COMM2246
Faculty