Services Marketing

By the end of this course, students will be able to:
• To develop an understanding and appreciation of the key theoretical concepts and tools in the domain of services,
• To enhance decision-making skills related to multiple facets of marketing services.
• Analyze how consumers form service expectations
• Enumerate the issues in creating the service product
• Create appropriate communication strategies for marketing services
• Analyze various pricing strategies
• Explain the different distribution methods
• Examine the design of service processes
• Devise strategies to balance demand and capacity
• Create an appropriate strategy for managing service providers