Digital Media, Entertainment & E-commerce Ecosystem

By the end of this course, students will be able to:

• Demonstrate a deep understanding of the key concepts in Strategic Management in Digital Media and Entertainment E-Commerce Ecosystem (DMEEE).
• Identify key learning and experiences from the real-life strategic business challenge proposed by Mediacorp and JUMBOGroup.
• Explain how changes in the DMEEE could lead to new high-growth opportunities for Singapore.
• Explain how the differences in the consumer consumption of digital media, entertainment, and e-commerce for Asians and non-Asians will impact the digital strategy in DMEEE
• Identify and analyze potential strategic business opportunities in Asia.
• Develop an innovative digital strategy to compete in DMEEE in Asia.