Digital Media, Entertainment & E-commerce Ecosystem

This course is designed to help students develop an in-depth understanding and analysis of strategic business challenges and opportunities in the dynamic and complex environment of Digital Media and Entertainment E- Commerce Ecosystem (DMEEE) in Asia. Value co-creation is an integral performance outcome in digital platform ecosystems. In developing their digital strategies, leading companies in these systems increasingly aggregate and analyze data from both e-commerce activities and media content consumption to gain a multifaceted understanding of their customers, and to develop deep knowledge about media, entertainment, and e-commerce. As tech titans like Amazon, Netflix, Alibaba, Tencent, and Bytedance redefine the DMEEE landscape in Singapore and Southeast Asia, other ecosystem players including media firms, entertainment firms, manufacturers and retailers are presented with the challenge of developing their own digital strategies to thrive. This elective will introduce key concepts in strategic management in DMEEE and involve students in real-life strategic business challenges from Mediacorp, Singapore's leading media and entertainment group, and MBT, the Swiss-born and original physiological footwear brand.

Participants will have the opportunity to engage business leaders in project discussions.