Customer Analytics and Application

The goals of this course are the following:

• Develop a customer centric business solution by understanding the available customer data and how to apply advanced analytics techniques including segmentation, prediction and scoring for increasing profitability of the firms.

• The course focuses on applications of analytics in various industries and one of the main objectives is to build understanding about the use cases in multiple industries where analytics can make an impact 

• Gain deep and through understanding of the SAS data mining tool for implementing the devised solution

• Being able to communicate and present complex analytical solutions in an intuitively and articulately