By the end of this course, students will be able to:
- Reach strategic decisions via research, analysis, thought and informed judgment.
- Create, analyse, and apply basic forms of consumer research.
- Demonstrate basic market segmentation, target audience profiling, and brand positioning skills.
- Create a basic advertising strategy statement, creative brief and positioning statement.
- Analyse and discuss the communication strengths and weaknesses of major media and the concept of a "media neutral" approach.
- Evaluate, present, and discuss the strengths and weaknesses of various advertising strategies and plans in a professional manner.
By the end of the course, students will be able to:
- Understand the implications of the Internet, mobile and information technological advances on the traditional dynamics of business, commerce and marketing and their impact on product, pricing, distribution channels and on advertising
- Understand the differences and similarities in online consumer behaviour with respect to traditional offline consumer behaviour and how increasing consumer control is changing the marketing landscape
- Understand state of the art academic research in the area of digital marketing, and how it can be practically applied in the Internet and mobile world
- Analyse and assess technological advances in digital media and how they affect our decisions as Marketing Managers
- Formulate and persuasively communicate rigorous and practical solutions to commonly faced online marketing problems across industries
- Understand how to integrate online marketing into an overall marketing strategy
- Understand commonly used quantitative techniques to evaluate digital marketing Return on Investment (ROI) for various online customer acquisition tools (e.g. paid search and SEO) and engagement channels (e.g. social media) to best engage with target audiences and achieve your marketing objectives
The project will focus on evaluating problems faced by the accounting/finance and other functions of one company in an Asian country and recommending/applying solutions to these problems.
The project will focus on evaluating problems faced by the accounting/finance and other functions of one company in an Asian country and recommending/applying solutions to these problems.
The purpose of this course is to provide participants with a sound foundation of internal concepts, principles and practices. It provides an overview of internal audit in the context of governance, risk management and business practices. Professional promulgations by the Institute of Internal Auditors serve as the foundational references for the course. These include the attributes of internal audit, planning, execution and reporting. More importantly, the course will deepen students' understanding and appreciation of internal audit with real world industry illustrations and sharing of professional internal audit engagements.
At the completion of this course, students are expected to be able to:
- Relate internal audit to corporate governance and risk management.
- Understand the concepts and principles of internal audit.
- Apply techniques to capture and analyse the external and internal environments of an organization.
- Perform risk based internal audit engagement in relation to planning, execution and reporting.
- Understand the professional ethics and relevant skills required in internal audit.
This SMU-X course offers an experiential learning opportunity that allows students to translate classroom knowledge and theory into practical solutions for real organizations. Through this student consultancy project, students learn how to solve complex business problems with guidance from the faculty and project sponsor mentors, from problem definition to final client presentation - while simultaneously testing their skills in real world settings. The course will focus on examining accounting processes and applying data-driven analytics and insights so as to identify and create accounting delivery efficiencies.
The course aims to achieve the following objectives:
- Real-world problem solving through student consultancy project
- Apply classroom learning and research to real-world challenges in order to envision solutions for an intelligent accounting function
- Understand the changing role of finance function
- Understand how to simplify, streamline and harmonize essential finance processes to create a leaner, more efficient finance function
- Learn how to use a data visualization tool
- Experiential and peer-learning
- Active mentoring by faculty and project sponsors
- Learn how to handle uncertainty in a project
Through the online lectures, interview clips and face-to-face discussions, this course invites students to:
1. Critically reflect on Singapore's post-independence history, and its impact on Singapore's future development trajectories;
2. Contemplate the kind of Singapore they envision for the future.
3. Understand the strengths, weaknesses, opportunities and threats that can help or hinder Singapore achieving their vision(s) for the country.
4. Deliberate upon the range and nature of strategies and policies that will enable Singapore to achieve their vision(s) for the country.
By the end of this course, students will be able to understand how urban sustainability requires linkages and networks across different disciplines, and that industries and their decision making play a significant role in maintaining urban sustainability both locally and in a larger regional context. Students will also understand how applications of technology and society require not just scientific and social scientific considerations, but also ethical reflections that are strongly relevant towards sustainability.
Imagine the following scenario: A Singaporean mediator is asked to mediate a professional negligence dispute. The plaintiff is based in Indonesia, the defendant accounting firm is in the Netherlands, and the defendant's insurer has its headquarters in the United States. All agree to attend mediation in Singapore. The preliminary discussions and meetings, however, take place via email and video-conference with all parties in their home countries. The mediation occurs and the parties reach a settlement, which the parties' legal representatives draft into contractual form.
The course will allow students to develop skills to present and analyze topical issues, prepare reports with their research findings and exercise creativity in generating useful recommendations (in the form of law, policy and/or technology solutions) to deal with real problems.
