By the end of this course, students will be able to:
- Identify key issues in the strategic management of public issues
- Discuss and contrast different approaches to public issue campaigns
- Frame issues to be relevant to different stakeholders
- Assess the relationship between policy inputs and campaign outcomes
- Formulate frameworks for citizen engagement and change management
According to a World Health Organisation report in 2018, road traffic injuries are now the leading cause of death for children and young adults aged 5-29 years. Since implementing the national helmet law in 2007, Vietnam has saved an estimated USD 3.5 billion in medical costs and lost output, and an estimated 500,000 head injuries and 15,000 fatalities have been prevented, according to the National Traffic Safety Committee. Statistics show that 75.8% of road accidents in Vietnam are motorcycle-related. Although the child helmet law was passed in 2010, child helmet use is still low. The Vietnamese Government is committed to increase child helmet wearing to over 80% by 2030. Working closely with AIPF on this issue, students identified key issues in the strategic management of such policies, and proposed communication strategies and campaign plans that encourage citizen engagement and change management.
By the end of this course, students will be able to:
- Assess the topology of differences in operating environments across different countries of Asia and their implication for multinational strategy and operationalisation.
- Evaluate the source of a multinational's competitive advantages and its capability to exploit them in foreign markets.
- Evaluate alternative strategies of a multinational to ensure sustained engagement across and within foreign markets.
- Understand the role of the constituent entities that comprise the global operating model of a multinational.
- Analyse the administrative structures of a multinational as to its ability to mediate the forward and reverse transfer of complex knowledge so as to sustain multinational commitment to foreign markets.
- Appreciate the challenges and develop technique for working internationally within MNC cross-cultural teams.
- Integrate learnings from other business and management courses into the international context as one devise a market entry solution for an actual company.
- Most importantly, understand the different expectations between the protective bubble of university and the Real World of industry across a range of dimensions so you will have a greater probability of performing more effectively "out of the gate" when entering the workforce.
Working in virtual teams with other students from various institutions organised by X-culture, students proposed go-to-market strategies to a variety of organisations based overseas.
Course Objectives:
- Understand concepts related to Cyber-Physical Systems and their essential elements.
- Appreciate the unique challenges and complexities faced in computing for the natural world.
- Acquire and apply the necessary skills to design, develop, and maintain Cyber-Physical Systems.
- Create a Cyber-Physical Systems prototype to conquer a real-world societal challenge.
- Think deeply and broadly about the various ways in which Cyber-Physical Systems can make immense impact in society, especially to those in need.
Students developed digital solutions for elderly residents, especially for those living alone in rental flats, on how they can get access to help with ad-hoc tasks such as fixing electrical appliances, moving furniture, buying groceries etc.
Students developed a chatbot prototype for the SMU-X department, to reduce the number of queries they received from students and the community. They also developed a digital prototype for the makerspace that help track item removals, and facilitate the borrowing (and returning) of makerspace equipment.
Students developed solutions and prototyped for a digital payment system that can be made accessible to groups which do not have access to smartphones and/or internet connection.
Upon finishing the course, a student will be able to:
- Familiarize students with software design and systems thinking skills and instil an appreciation for the value of software architecture.
- Design the architecture for an end-to-end IT Solution.
- Understand and implement architectural styles and design patterns for software systems.
- Use standard practices in documenting system architectures using views and perspectives.
- Impact analysis to understand the implications of design choices.
Students developed an architecture and prototyped a hotel booking platform system that aims to customise and serve their target audience, with flexible provisioning of hotel search and pricing constructs.
Upon completion of the course, students will be able to:
- Practice problem solving skills
- Read UML sequence and class diagrams
- Apply basic concepts of Object Orientation to a given scenario/context
- Apply good programming practices and design concepts to develop software
- Appreciate the role of algorithms and in problem solving
Students developed a Java application using Application Programming Interface to obtain real-time information about vessel berthing times, with the objective to save berthing times to a local database, track and be notified of berth time changes, and real-time notification alerts.
Through the online lectures, interview clips and face-to-face discussions, this course invites students to:
1. Critically reflect on Singapore's post-independence history, and its impact on Singapore's future development trajectories;
2. Contemplate the kind of Singapore they envision for the future.
3. Understand the strengths, weaknesses, opportunities and threats that can help or hinder Singapore achieving their vision(s) for the country.
4. Deliberate upon the range and nature of strategies and policies that will enable Singapore to achieve their vision(s) for the country.
Students suggested various outreach strategies to effectively reach out to youths of different ages and social economical status to counter radicalisation.
Students developed and implemented an action plan to encourage other youths to take interest in various Singapore's challenges.
By the end of this course, students will be able to do the following:
- Identify relevant theories in talent management with a focus on millennial engagement and recruitment.
- Understand cultural principles and processes working in a cross-border (Indonesia vis-a-vis Singapore) setting.
- Develop effective skills to present proposals to respond to the needs of the client organisation.
Specialising in providing disability workforce in Indonesia, DKI endeavours to be the most preferred and trusted partners by clients and disability candidates. DKI provides an excellent disability workforce ready to work from different disabilities including physically, blind, deaf, etc. There is a jarring number of disabled workers in Indonesia (approximately 24 million), and they faced difficulties in gaining employment (and access to education) as local and international companies are not familiar with their capabilities and infrastructure that is needed to accommodate their abilities and needs. Understanding the perceptions of companies' hiring practices of disabled workers, students proposed strategies on how to change the mind-sets and influence hiring practices of organisations (start-ups, SMEs, governmental agencies and large conglomerates) to be more inclusive, and subsequently persuade organisations to hire DKI workers through employer branding ideologies.
Students suggested ideas on how PT Pagilaran can better attract talents to a 'less exciting' industry, including ways to how they can engage and retain their employees, which include millennials, Gen Y, Gen X and Baby Boomers, in the company.
The company would like to attract overseas educated Indonesian talent to work with the Indonesian office across all disciplines. SMU students proposed various strategies on how to attract and retain such talents, making the company the employer of choice among this young generation, specifically in Indonesia.
By the end of the course, students will be able to:
- Understand the implications of the Internet, mobile and information technological advances on the traditional dynamics of business, commerce and marketing and their impact on product, pricing, distribution channels and on advertising
- Understand the differences and similarities in online consumer behaviour with respect to traditional offline consumer behaviour and how increasing consumer control is changing the marketing landscape
- Understand state of the art academic research in the area of digital marketing, and how it can be practically applied in the Internet and mobile worlds
- Analyse and assess technological advances in digital media and how they affect our decisions as Marketing Managers
- Formulate and persuasively communicate rigorous and practical solutions to commonly faced online marketing problems across industries
- Understand how to integrate online marketing into an overall marketing strategy
- Understand commonly used quantitative techniques to evaluate digital marketing Return on Investment (ROI) for various online customer acquisition tools (e.g. paid search and SEO) and engagement channels (e.g. social media) to best engage with target audiences and achieve your marketing objectives
Focusing on different target audiences that Bynd Artisan identified, student teams proposed comprehensive digital marketing strategies to the company's many digital platforms and how they can better resonate with their current and potential customers.
Students proposed digital marketing strategies on how Atomi can effectively enhance their online presence and engagements, including suggesting how the company could digitally transform to better serve their target audiences.
Students suggested ideas on how the organisation is able to refine their current branding strategies, including identifying and developing concepts on how to engage and retain their target audiences on their online platforms.
Upon successful completion of this course, you will be able to:
- Gain a better understanding of IT management principles and best practices, which include IT Strategy that deliver business value, IT Governance, IT enabled Innovations, IT Capability management. etc
- Apply the knowledge gained to propose an IT Strategy that enables organizations to better exploit relevant new technologies and Information management to deliver business value.
- Understand the challenges relating to leading Change in a business setting and how to be an effective business change agent.
The students presented valuable insights and existing issues that MFA should tackle to enhance its existing consular services, and suggested a speedier and more streamlined process for Singapore travellers, especially on how to reach the elderly who are not so knowledgeable with technology.
A team of five students proposed and presented a Virtual Personal Assistant prototype to show how easy it is for Singaporean travellers to access and e-register with MFA before departing Singapore. Another team of five students proposed and presented a chatbot prototype to showcase how it can address simple enquiries from family members in times of crisis, so that MFA can effectively channel their resources into helping Singaporeans overseas.
Students proposed digital solutions and platforms that consolidates the fitness ecosystem, with the aim to improve resource allocation and wastage, lowering costs for fitness businesses, encourage sales (for gyms, studios and other offline retail businesses etc) and exercise (public), and building a fitness community.
With the aim to develop a specialty chemicals marketplace, which will form an ecosystem from raw material suppliers to end users, students proposed strategies on how the company is able to create and launch this one-stop platform where users can sell, buy, or search for a variety of chemicals and related finished goods at their own convenience.
Students analysed the motivations of millennials on financial planning, and proposed solution that are compelling and relevant to them, including proposing digital transformation strategies for the company in developing a lifelong engagement model that seeks to better understand the needs and gaps of their current customers.
Students developed IT strategies and prototyped a lifelong engagement model, whereby it allowed the organisation's past and current learners to stay engaged, and enable learners to discover opportunities to upskill and reskill at critical points in their lives.
Upon completion of the course, students will have gained knowledge on:
- A step by step approach towards building a technology start up.
- Working with Business Mentors to help refine proposals for creating new businesses (Teams with interesting business innovation ideas may be assigned a business mentor from IIE).
- Presenting their ideas to investors and business leaders.
- Applying for funds to develop new products.
Students researched on market feasibility and proposed a go-to-market strategy on how to expand regionally, including finding out the various requirements and expansion steps (license, cost, tax etc) to operate business in various countries.