By the end of this course, students will be able to:
- Reach strategic decisions via research, analysis, thought and informed judgment.
- Create, analyse, and apply basic forms of consumer research.
- Demonstrate basic market segmentation, target audience profiling, and brand positioning skills.
- Create a basic advertising strategy statement, creative brief and positioning statement.
- Analyse and discuss the communication strengths and weaknesses of major media and the concept of a "media neutral" approach.
- Evaluate, present, and discuss the strengths and weaknesses of various advertising strategies and plans in a professional manner.
By the end of this course, students will be able to:
- Identify key issues in the strategic management of public issues
- Discuss and contrast different approaches to public issue campaigns
- Frame issues to be relevant to different stakeholders
- Assess the relationship between policy inputs and campaign outcomes
- Formulate frameworks for citizen engagement and change management
By the end of this course, students will be able to:
- Assess the topology of differences in operating environments across different countries of Asia and their implication for multinational strategy and operationalisation.
- Evaluate the source of a multinational's competitive advantages and its capability to exploit them in foreign markets.
- Evaluate alternative strategies of a multinational to ensure sustained engagement across and within foreign markets.
- Understand the role of the constituent entities that comprise the global operating model of a multinational.
- Analyse the administrative structures of a multinational as to its ability to mediate the forward and reverse transfer of complex knowledge so as to sustain multinational commitment to foreign markets.
- Appreciate the challenges and develop technique for working internationally within MNC cross-cultural teams.
- Integrate learnings from other business and management courses into the international context as one devise a market entry solution for an actual company.
- Most importantly, understand the different expectations between the protective bubble of university and the Real World of industry across a range of dimensions so you will have a greater probability of performing more effectively "out of the gate" when entering the workforce.
Course Objectives:
- Understand concepts related to Cyber-Physical Systems and their essential elements.
- Appreciate the unique challenges and complexities faced in computing for the natural world.
- Acquire and apply the necessary skills to design, develop, and maintain Cyber-Physical Systems.
- Create a Cyber-Physical Systems prototype to conquer a real-world societal challenge.
- Think deeply and broadly about the various ways in which Cyber-Physical Systems can make immense impact in society, especially to those in need.
Upon finishing the course, a student will be able to:
- Familiarize students with software design and systems thinking skills and instil an appreciation for the value of software architecture.
- Design the architecture for an end-to-end IT Solution.
- Understand and implement architectural styles and design patterns for software systems.
- Use standard practices in documenting system architectures using views and perspectives.
- Impact analysis to understand the implications of design choices.
Upon completion of the course, students will be able to:
- Practice problem solving skills
- Read UML sequence and class diagrams
- Apply basic concepts of Object Orientation to a given scenario/context
- Apply good programming practices and design concepts to develop software
- Appreciate the role of algorithms and in problem solving
Through the online lectures, interview clips and face-to-face discussions, this course invites students to:
1. Critically reflect on Singapore's post-independence history, and its impact on Singapore's future development trajectories;
2. Contemplate the kind of Singapore they envision for the future.
3. Understand the strengths, weaknesses, opportunities and threats that can help or hinder Singapore achieving their vision(s) for the country.
4. Deliberate upon the range and nature of strategies and policies that will enable Singapore to achieve their vision(s) for the country.
By the end of this course, students will be able to do the following:
- Identify relevant theories in talent management with a focus on millennial engagement and recruitment.
- Understand cultural principles and processes working in a cross-border (Indonesia vis-a-vis Singapore) setting.
- Develop effective skills to present proposals to respond to the needs of the client organisation.
By the end of the course, students will be able to:
- Understand the implications of the Internet, mobile and information technological advances on the traditional dynamics of business, commerce and marketing and their impact on product, pricing, distribution channels and on advertising
- Understand the differences and similarities in online consumer behaviour with respect to traditional offline consumer behaviour and how increasing consumer control is changing the marketing landscape
- Understand state of the art academic research in the area of digital marketing, and how it can be practically applied in the Internet and mobile worlds
- Analyse and assess technological advances in digital media and how they affect our decisions as Marketing Managers
- Formulate and persuasively communicate rigorous and practical solutions to commonly faced online marketing problems across industries
- Understand how to integrate online marketing into an overall marketing strategy
- Understand commonly used quantitative techniques to evaluate digital marketing Return on Investment (ROI) for various online customer acquisition tools (e.g. paid search and SEO) and engagement channels (e.g. social media) to best engage with target audiences and achieve your marketing objectives
Upon successful completion of this course, you will be able to:
- Gain a better understanding of IT management principles and best practices, which include IT Strategy that deliver business value, IT Governance, IT enabled Innovations, IT Capability management. etc
- Apply the knowledge gained to propose an IT Strategy that enables organizations to better exploit relevant new technologies and Information management to deliver business value.
- Understand the challenges relating to leading Change in a business setting and how to be an effective business change agent.