Since globalization and innovation are two key forces that shape individual and business success in the 21st century, this course aims to enhance students’ understanding on how people can utilize their cultural knowledge to generate creative and innovative ideas, by means of integrating different perspectives, theories, strategies, and technologies. In this multicultural environment, people must collaborate effectively across cultural borders, broadly defined, to solve pressing problems and develop new products and solutions that will appeal to the global market. Cultural and creative industries are one of such sector that emphasizes culture as the foundation for developing and supporting industries through creativity (e.g., cultural tourism, community cultural development, performing art, product design). Via collaborating with the students and faculty members in the Institute of Creative Industries Design at the National Cheng Kung University, SMU students will have hands-on cross-cultural collaboration experiences with their Taiwanese counterparts. Through participating in class discussions and learning different case studies of Taiwan’s cultural and creative industries during the field trip, students will receive ample opportunities to sharpen their cultural knowledge and skills and to apply these new insights to benefit creative productions in the real world. Students will also gain cultural immersive experiences through conducting in-depth analysis of the business client in their SMU-NCKU work team. At the end of the course, students will be able to integrate theories of culture, psychology, and design thinking to broaden their knowledge about the development and sustainability of cultural and creative industries. They might also identify from the insights gained from the Taiwan cases to benefit the cultural and creative industries in Singapore.
Through this course, the students will not only grasp the basic contours of the Chinese legal system, but also gain hands-on experience by working with Chinese legal practitioners to solve real-world legal issues. Due to Covid, we expect to have field trips conducted in Singapore for this semester.
· IS485 Research projects can be either done as an industry research project (SMU-X) or an academic research project (non SMU-X).
· Students who do the IS485 (Academic Research Project) will have to source their own faculty supervisor
· Students who do the IS485 (Industry Research Project) will have to source both an industry mentor and a faculty supervisor to mentor the team
By the end of this course, students will be able to:
• Describe basic societal concepts and frameworks on sustainability and be able to guide a corporate’s
sustainability-based product and/or service design with these frameworks.
• Conduct a strategic and/or market assessment for a specific product, including the manner of
orientation (towards sustainability) of selected consumer markets (including overseas ones). This may
include conducting qualitative and secondary research on potential customers.
• Identify and solve a problem of how corporations can become more sustainable by innovating to meet
consumer needs. Specifically, design a value proposition via design thinking for a selected customer
segment, including the devising of a strategy to improve the product’s acceptance by the firm’s
potential customers and its broader market.
By the end of this course, students will learn to:
● Assess the current state of the business related to:
o Engage, sell and serve the company’s target audience.
o The company’s digital readiness
o The business problem and/or opportunities from the current business environment, including
uncovering new and untapped markets by developing digital business assessment tools
● Find out how digital transformation has or will impact the related industry and business
● Uncover insights on the company’s current and new customers
● Analyze and identify the right digital business transformation strategies that the company can adopt to
compete and win over time
● Gain regional business experience, cross cultural understanding, networking and communication skills.
By the end of this course, students will be able to:
• To develop an understanding and appreciation of the key theoretical concepts and tools in the domain of
services
• To enhance decision-making skills related to multiple facets of marketing services
• Analyze how consumers form service expectations
• Enumerate the issues in creating the service product
• Create appropriate communication strategies for marketing services
• Analyze various pricing strategies
• Explain the different distribution methods
• Examine the design of service processes
• Devise strategies to balance demand and capacity
• Create an appropriate strategy for managing service providers
By the end of this course, students will be able to:
- Explain the science behind the power of narrative.
- Explain core narrative concepts, principles, and frameworks.
- Create engaging, memorable, and persuasive narratives for various audiences and media.
- Harness Generative AI for narrative creation.
- Understand and apply principles of creative effectiveness.
- Apply their narrative knowledge and skills to real-world projects.
- Increase their cultural intelligence and understanding of Asian business culture.
By the end of this course, students will be able to:
- Discuss internal communication and its role in driving organisational development, change management and employee engagement
- Analyse communication systems, processes, mediums, and messages within organisations
- Apply internal communication frameworks, techniques, and tools
- Develop a holistic and outcomes-oriented internal communication plan that considers organisational leadership, structure, culture, and performance indicators
- Integrate theory with the realities of managing internal communications through individual reflections on group-based project work and activities
Students will also engage in hands-on practice, simulating assignments that junior M&A lawyers will work on. At the end of the course, students will engage in a mock M&A negotiation. This will require use of the skills and discussion of the issues learnt during the course, including creating the appropriate documentation for a deal and negotiating the concerns raised.
- A comprehensive understanding of the stages, processes and advantages of different dispute resolution mechanisms
- The unique role of each participant in dispute resolution processes, with a focus on the advocate’s role
- Knowledge of the models and theoretical approaches appropriate to settle disputes through negotiation and mediation
- Capacity to draft written submissions to clients, meditators, arbitrators and judges, and recognise the distinctive functions of these submissions
- Deliver persuasive and clear oral arguments in different dispute resolution fora
