Students will be trained in Six Sigma to the level of Greenbelt and will achieve certification of their Green Belt status by SMU. After taking this course, students will achieve the following learning outcomes (LOs).
Be able to:
• LO1: Answer questions about Lean and Six Sigma approaches to process improvement, including DMAIC (Design, Measure, Analyze, Improve, Control), related change and project management, as well as organizational deployment
• LO2: Analyze and solve problems in the context of process improvement
• LO3: Collaborate effectively with team and client to manage process improvement projects
• LO4: Communicate effectively in the context of process improvement
• LO5: Plan and act for personal growth and development
• LO6: Persevere and recover quickly in the face of disruptions and challenges
By the end of this course, students will be able to:
- Apply design methodologies to designs "things".
- Develop an understanding of how businesses can be "designed" using the same design methodologies in order to implement the designed "things".
- Develop an appreciation of how to create designs for broader and varying contexts, that is, to be sensitive to human, societal needs and the physical environment.
By the end of this course, students will be able to:
- Assess a business problem and/or opportunity from the current business environment, including new and untapped markets
- Design interdisciplinary solutions to address the business challenge or future opportunities by considering strategy, marketing, operations, organization, finance, and communication
- Reason critically through the solution process with appropriate modes of analysis
- Describe the solution's implementation plans and processes with regard to the firm's existing strategy, market, and organization
- Apply a variety of approaches to engage with busy business executives to obtain guidance and information, as well as, secure their buy-in to your ideas
By the end of this course, students will be able to:
- Demonstrate a deep understanding of the key concepts in Strategic Management in Digital Media and
- Entertainment E-Commerce Ecosystem (DMEEE).
- Identify key learning and experiences from the real-life strategic business challenge proposed by Mediacorp.
- Explain how changes in the DMEEE could lead to new high-growth opportunities for Singapore.
- Explain how the differences in the consumer consumption of digital media, entertainment and e-commerce for Asians and non-Asians will impact the
digital strategy in DMEEE
- Identify and analyze potential strategic business opportunities in Asia.
- Develop an innovative digital strategy to compete in DMEEE in Asia.
By the end of this course, students will be able to:
- Reach strategic decisions via research, analysis, thought and informed judgment.
- Create, analyse, and apply basic forms of consumer research.
- Demonstrate basic market segmentation, target audience profiling, and brand positioning skills.
- Create a basic advertising strategy statement, creative brief and positioning statement.
- Analyse and discuss the communication strengths and weaknesses of major media and the concept of a "media neutral" approach.
- Evaluate, present, and discuss the strengths and weaknesses of various advertising strategies and plans in a professional manner.
By the end of the course, students will be able to:
- Understand the implications of the Internet, mobile and information technological advances on the traditional dynamics of business, commerce and marketing and their impact on product, pricing, distribution channels and on advertising
- Understand the differences and similarities in online consumer behaviour with respect to traditional offline consumer behaviour and how increasing consumer control is changing the marketing landscape
- Understand state of the art academic research in the area of digital marketing, and how it can be practically applied in the Internet and mobile world
- Analyse and assess technological advances in digital media and how they affect our decisions as Marketing Managers
- Formulate and persuasively communicate rigorous and practical solutions to commonly faced online marketing problems across industries
- Understand how to integrate online marketing into an overall marketing strategy
- Understand commonly used quantitative techniques to evaluate digital marketing Return on Investment (ROI) for various online customer acquisition tools (e.g. paid search and SEO) and engagement channels (e.g. social media) to best engage with target audiences and achieve your marketing objectives
This SMU-X course offers an experiential learning opportunity that allows students to translate classroom knowledge and theory into practical solutions for real organizations. Through this student consultancy project, students learn how to solve complex business problems with guidance from the faculty and project sponsor mentors, from problem definition to final client presentation - while simultaneously testing their skills in real world settings. The course will focus on examining accounting processes and applying data-driven analytics and insights so as to identify and create accounting delivery efficiencies.
The course aims to achieve the following objectives:
- Real-world problem solving through student consultancy project
- Apply classroom learning and research to real-world challenges in order to envision solutions for an intelligent accounting function
- Understand the changing role of finance function
- Understand how to simplify, streamline and harmonize essential finance processes to create a leaner, more efficient finance function
- Learn how to use a data visualization tool
- Experiential and peer-learning
- Active mentoring by faculty and project sponsors
- Learn how to handle uncertainty in a project
This course contributes to the development of the following learning goals:
- Our students can recognize, develop, measure, record, validate and communicate financial and other related information.
- Our students can analyze, synthesize and evaluate financial and other related information for decision making in a management context.
- Our students understand and can apply concepts relating to business processes, audit and assurance.
- Our students understand and can apply business concepts and principles.
- Our students can communicate effectively in a business context.
Through the online lectures, interview clips and face-to-face discussions, this course invites students to:
1. Critically reflect on Singapore's post-independence history, and its impact on Singapore's future development trajectories;
2. Contemplate the kind of Singapore they envision for the future.
3. Understand the strengths, weaknesses, opportunities and threats that can help or hinder Singapore achieving their vision(s) for the country.
4. Deliberate upon the range and nature of strategies and policies that will enable Singapore to achieve their vision(s) for the country.
By the end of this course, students will be able to understand how urban sustainability requires linkages and networks across different disciplines, and that industries and their decision making play a significant role in maintaining urban sustainability both locally and in a larger regional context. Students will also understand how applications of technology and society require not just scientific and social scientific considerations, but also ethical reflections that are strongly relevant towards sustainability.
