18916
Project Description
The project seeks to find out key issues related to youth savings, on-line distribution, and the future business model of insurance.Project Outcomes
Students were able to use the business model canvas as the organizing framework across all disciplines (marketing, strategy, finance, communication, operations, OBHR, accounting, etc.), which include pointing the clients to an innovative way for delivering a value proposition to others, and business model elements to identify how the firm should organise to deliver this value proposition.
Feedback from Partner
“Working with students via the SMU-X programme brought some energy into our projects and opened our eyes to how the millennial mindset works. This gives us an honest perspective of the needs of our future customers and how they can get real value from our product offerings.”
Partner: Aviva Singapore
Company Type: MNC/SME/Startup
Understanding The New Insurance Customers
Theme(s):
Instructor:
Associate Professor Gordon PERCHTHOLD
School:
Lee Kong Chian School of Business
Course:
Business Capstone: The Design of Business
