This SMU-X course will introduce students to the science and art of storytelling for organizations and brands. Drawing from fields such as neuroscience, psychology, data science and the narrative arts, the course will help students to become masterful storytellers - that is, they will be able to conceptualize and create engaging, influential and memorable stories and characters for various audiences and media. In addition, they will have the opportunity to apply what they have learnt to real-world client projects.
By the end of this course, students will be able to:
- Explain the science behind the power of story.
- Explain core storytelling concepts, principles and frameworks.
- Create engaging, influential and memorable stories (and characters) for various audiences and media.
- Apply their their storytelling knowledge and skills to real-world projects.
Students created story frameworks and storyboard ideas for the organisations' brands and their product offerings.