Learning Objectives
By the end of this course, students will be able to:
- Explain the key principles of storytelling for brands and organizations.
- Create authentic, engaging stories for various audiences and media.
- Unearth the consumer, brand and cultural insights that form the basis of good stories.
- Develop their creativity.
Past Project(s)
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Reputable organisations in various industrie…
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School Term
Course Code
COMM 253
Faculty Course Outlines