Learning Objectives
By the end of this course, students will be able to:
- Explain the key principles of storytelling for brands and organizations.
- Create authentic, engaging stories for various audiences and media.
- Unearth the consumer, brand and cultural insights that form the basis of good stories.
- Develop their creativity.
Past Project(s)
Reputable organisations in various industries
Students created story frameworks and storyboard ideas for the organisations' brands and their product offerings.
School Term
Course Code
COMM 253
Faculty Course Outlines