AI is rapidly changing the way in which narratives are told (by organizations, brands, and leaders) and received (by audiences). In this course, you will learn what drives narrative visibility and citations in AI-generated recommendations. In addition, you will acquire the skills to use agentic AI in narrative creation. You will also develop the judgment – the new bottleneck in the age of AI agents – to evaluate and refine narratives. Finally, you will have the opportunity to apply what you have learnt to a real-time, real-world client project. The outcome of this project will be a tangible deliverable that you can add to your professional portfolio.
Learning Objectives
- Understand the strategic role of narrative in organizations.
- Learn how Generative Engine Optimization (GEO) drives visibility in AI-generated recommendations.
- Master the use of agentic AI to create narratives.
- Develop the judgment to evaluate and refine narratives.
- Apply AI-assisted storytelling to real organizational contexts
Past Project(s)
School Term
Course Code
COMM253
Faculty Course Outlines