COMM334 is a strategic communication elective module with an overseas study component designed to equip students to be able to manage and appreciate the dynamic role of communication in Asia. As part of the SMU-X Overseas programme, students will be working on a real-world communication project sponsored by an organisation based in Hong Kong, in addition to being offered opportunities to network with newsroom editors and leading communication practitioners from across Asia.
This course provides students with a valuable and comprehensive understanding necessary to navigate the region’s fast-changing and complex geopolitical and cultural landscape as businesses face insurmountable communication challenges to build trust and defend reputation. Students in this class may also be considered for internship opportunities in Hong Kong.
By the end of this course, students will be able to:
- Understand the political social and cultural factors that influence corporate communication in different countries in Asia • Apply the principles and theories of intercultural communication when examining the industry practices
- Analyze the effectiveness of different strategies when engaging with multicultural, multiethnic stakeholders in today's technologically driven business environments
- Gain valuable insights from guest speakers who manage communication in Asia-Pacific
- Integrate many communication modules and apply knowledge to align business objectives and communication strategies for effective engagement with the highly diverse Asian audience.