By the end of this course, students will be able to accomplish the following:
• Understand the political, economic, social, media and cultural factors that influence corporate strategic communication in different countries in Asia.
• Apply the principles and theories of cultural values and Global Public Relations framework when examining the industry practices.
• Analyze the effectiveness of different strategies when engaging with multicultural, multi-ethnic stakeholders in today’s technologically driven business environments.
• Gain valuable insights from guest speakers who manage communication in Asiac
• Integrate many communication modules and apply knowledge to align business objectives and communication strategies for effective engagement with the Mainland Chinese and Hong Kong audiences.