By aligning itself with the SMU-X experiential learning pedagogy, MGMT245 offers a unique opportunity to focus on the role of digital marketing and other digital tools in transforming Southeast Asia businesses. This course will enhance your problem-solving skills and prepare you for the complex regional business environment. Moreover, it will provide you with regional business experience, cross-cultural understanding, and networking and communication skills, all during a 10-day trip to Kuala Lumpur City (2nd May to 12th May 2027).
Learning Objectives
By the end of this course, students will learn to:
- Assess the current state of the business related to:
- Engage, sell and serve the company’s target audience.
- The company’s digital readiness
- The business problem and/or opportunities from the current business environment, including uncovering new and untapped markets by developing digital business assessment tools
- Find out how digital transformation has or will impact the related industry and business
- Uncover insights on the company’s current and new customers
- Analyze and identify the right digital business transformation strategies that the company can adopt to compete and win over time
- Gain regional business experience, cross cultural understanding, networking and communication skills.
Past Project(s)
School Term
Course Code
MGMT245
Faculty Course Outlines